What are the responsibilities and job description for the Manager, Brand Advancement position at Publix?
Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry.
Within our Customer Care and Social Media department, the Manager of Brand Advancement leads the strategy and creation of organic social media content inspiring powerful connections with followers, fostering loyalty, positive sentiment, and love for Publix. A world-class calloborator, the manager partners with departments throughout the organization to source opportunities creating content that is both informative and engaging for the Publix brand.
In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
What you’ll do
Within our Customer Care and Social Media department, the Manager of Brand Advancement leads the strategy and creation of organic social media content inspiring powerful connections with followers, fostering loyalty, positive sentiment, and love for Publix. A world-class calloborator, the manager partners with departments throughout the organization to source opportunities creating content that is both informative and engaging for the Publix brand.
In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
What you’ll do
- lead the strategy and creation of organic social media content driving positive engagement, customer advocacy, and affinity for the Publix brand
- develop an audience-focused content strategy for social media channels
- lead, motivate and develop a team of brand storytellers who bring stories to life through engaging content that resonates with our followers
Required Qualifications:
- Bachelor's degree in Communications, Marketing, Journalism or related discipline
- at least seven years of social media communications planning and execution
- at least three years of social media management, including social content and community management experience
- at least three years of social media, marketing, and brand strategy experience
- at least two years in a management or supervisory role
- knowledge of the Publix brand, history and culture
- knowledge of general business principles, retail, and grocery industry standards
- strong knowledge of business analysis
- strong knowledge of campaign planning
- intermediate skills with Microsoft Outlook, Word, Excel, PowerPoint, SharePoint
- expert knowledge and understanding of social media platforms, scheduling tools and social media analytics
- expert knowledge in audience research principles, methodology and analysis
- expert knowledge in crisis communication practices
- willingness to work a flexible schedule, including evenings, weekends, and holidays
- willingness to be on call 24/7, and travel locally and/or overnight
Sr Manager, SAP Enterprise Applications
Refresco Brand -
Tampa, FL
Full-Time Assistant Store Manager
ALDI Brand -
Lakeland, FL
Full-Time Store Manager Trainee (Grand Opening)
ALDI Brand -
Tampa, FL
