What are the responsibilities and job description for the Field Specialist (PNW) position at Puffco?
By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn’t just grown a company; we have started a movement that will mainstream cannabis enjoyment for the world.
The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards.
In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco’s corporate culture is built on a team laser-focused on working together to realize the company’s mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
What’s The Role About: Puffco is currently seeking an articulate, enthusiastic, self-motivated, driven, and ambitious Brand Specialist who is committed to increasing brand awareness and sales support by establishing and nurturing relationships with store associates at retail locations, ensuring our brand is well represented in stores (in stock, organized, premium placement, menu placement, pricing, retail incentives), educating associates on our brand and products, gaining display space, communicating opportunities to HQ partners, hosting trade events, trainings and consumer interactions, and identifying potential new partners within your region.
Some things you will be responsible for:
- Store Visits:
- Build and maintain strategic relationships and partnerships to continue brand loyalty and increase awareness and sales within retail.
- Scheduling and attending a minimum of 20 location sites/meetings per week within designated territory.
- Provide detailed event reports to the Head of Field Marketing, assigned account manager and Retail Marketing Manager on consumer interactions, product feedback, interest, and status of Puffco presence in store (stock on shelves, display locations, etc.)
- Gather field market insights and competitive intelligence to team o Assist with warranty process when needed o Create staff incentives and retail sales promotions and handle fulfillment.
- Education:
- Educate the associates on concentrates (uses, benefits, etc...), brand, and Puffco portfolio (including who to sell each product to).
- Become the subject matter expert on Puffco portfolio o Schedule a minimum of 50 staff trainings or patient demos per month.
- In-store Presentation:
- Displays:
- Create unique customer experiences to increase brand awareness and product education.
- Retail Display Units
- Merchandising and Placement:
- Ensure placement of the brand and product is optimized.
- Aim to get secondary placement at or near the Hash counter.
- In-stocks:
- Ensure the retail location is in-stock on all products both on shelf and in the backroom.
- Ensure our product is clean and organized.
- Displays:
- Product Demos/Trade Events
- Coordinate and manage scheduling demos/events 4 times per month per location.
- Promoting events on social media and in-store o Communicate with the sales management, assigned Account Manager, and the marketing department to conceptualize events presentation and customer acquisition strategies.
- Participate in trade shows as necessary.
- New Business:
- Assist AM identifying new business opportunities in the market.
Some qualifications and skills we need you to have:
- 2 years' experience in a similar role.
- Must meet the legal age requirements to work in cannabis (21 ).
- Strong internal and client-facing communication skills.
- Advanced troubleshooting and multi-tasking skills.
- A relationship builder, excited by the opportunity to partner with our customers and consumers.
- Lives in-market.
- Reliable transportation and a valid drivers license.
- A results-oriented self-starter with a passion for customer success and value creation.
- Intermediate knowledge of Microsoft Office Suite and salesforce.
- Must be able to perform the physical demands of job which include setting up booth and displays, loading/unloading, as well as transporting and lifting up to 50lbs of merchandise and product.
- Must have the ability to travel as needed.
- Weekend and night availability is a must.
- Ability to multi-task, prioritize and function well under pressure and tight delivery timeframes.
- Ability to function at a high level in either a team environment or independently.
- The ability to positively engage the public, representing the brand in a highly positive manner.
- Maintain a positive image of the brand at all times.
- A polished individual who likes a challenge and can contribute their talents to our team environment.
- Intermediate knowledge of Microsoft Excel, Word, Office Suite, and Outlook.
Perks and Benefits:
- Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
- Amazing pet friendly office in LA Center Studios with a fun casual and comfortable work environment
- Snacks, lunches, retreats, and SO much more!
EQUAL EMPLOYMENT OPPORTUNITY
Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
**Additional information about our company can be found at www.puffco.com.
Follow us on Instagram @Puffco.