Sr. Marketing Analyst

Work at Purchasing Power

Position:  Senior Marketing Analyst

Location:   Atlanta/Hybrid work model

Who Are We:  Purchasing Power (corp.purchasingpower.com)

We are an Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and vacation packages through convenient payroll deduction, helping employees achieve financial flexibility.

The Opportunity: The Senior Marketing Analyst is responsible for providing analysis, insight and recommendation into all marketing activities, regarding their effectiveness and profitability. The position will coordinate, manage and produce marketing reports and analyses of all marketing activities, including direct mail, email, digital, promotions, customer segments, offers, and other marketing campaigns.  As part of this role, the individual will also track and provide insights on business drivers including customer lifetime value and customer segment performance.

What You Will Do:

• Provide data driven insights and recommendations for all marketing activities, such as campaign planning/tracking/analysis, customer/client segmentation, customer makeup and any other information as required by business functions and leaders
• Monitor the performance of each marketing campaign to support the decision-making process for marketing initiatives
• Develop and implement marketing and promotion tests to gain actionable learnings on incremental demand/margin performance
• Lead Customer Lifetime Value (CLTV) analysis, customer acquisition/retention analysis, first time buyer vs. repeat buyer performance
• Provide actionable insights on daily/weekly/monthly key metrics and customer behaviors to understand key business drivers and support key organizational goals
• Utilize your algorithmic/programming toolkit, build predictive/statistical models to drive acquisition, engagement and retention and improve growth and profitability
• Automate manual processes and find other efficiencies to better deliver for the business
• Support enterprise-wide initiatives and special projects as assigned and execute ad hoc analysis as requested by senior leadership
• Build effective relationships with cross functional teams (merchandising, supply chain, finance, account management and data science) to assure data accuracy and integrity as it relates to marketing planning and reporting
• Provide cross-training and ongoing guidance for junior team members, including offshore resources

The Experience You Will Bring:

• Bachelor's degree in Economics, Mathematics, Finance or related field
• 5 years of Marketing analysis experience, including evaluating campaign effectiveness, in a retail or financial services environment
• 5 years of experience with SAS/SQL and other statistical software platforms
• 2 years of experience with Power BI, campaign management, CRM, and/or web analytics tools (e.g. Adobe Analytics)
• Knowledge of marketing principles including direct mail, paid search, display advertising, paid social, word of mouth etc.
• Experience with advanced quantitative analytic techniques and protocols (e.g. Marketing Mix models, Price Elasticities, Simulations, SKU Optimization, CLTV, Attribution, Forecasting) used to build necessary business models
• Proven experience driving value-added insights in a B2C retail or financial services organization
• Understanding of business calculations to determine return on investment, cost per acquisition, profitability, high value segments, and market analysis
• Effective storytelling using data and
• Possess strong analytical skills and the ability to manage projects and process end to end with a strong attention to detail

Preferred Qualifications:

• MBA or Master degree in Analytics
• Experience with Python and R

Your Well Being:

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Flexible PTO
• Career Development
• Employee Purchase Program

What We Stand For:

• We act with intensity, urgency and a passion for supporting our customers and growing our business.  We strive for excellence.
• We hold ourselves accountable and expect it of each other.  We attack problems with a positive “can do” attitude.  We do what we say we’ll do.
• We deliver as one team, working together with integrity, respect, trust, transparency, and fun.  We are better because we work here.
• We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
• We exhibit innate curiosity and creativity to innovate and reimagine how things can be done.  We ask, is there a better way?

Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.