Job Posting for Assistant Manager, Social Media (May 2024 Start) at Pure Fishing
Job Summary:
The Assistant Manager, Social Media will play a key role in enhancing the online presence of our brands and engaging our target audience across various social media platforms. This position oversees the creation of engaging digital content, execution of monthly calendars, and regular measurement across Pure Fishing's social media platforms. The Assistant Manager, Social Media will collaborate with internal and external stakeholders to promote brand stories and seasonal initiatives, driving engagement and brand loyalty.This posting is for two open roles starting in May of 2024, with recruitment to be finalized in the fall of 2023. One role will focus on our freshwater fishing brands and the other on saltwater.
Essential Functions:
Content Creation and Curation:
Assist in the creation and curation of engaging and visually appealing content for various social media platforms, including text, images, videos, and graphics
Social Media Calendar Management:
Help develop and maintain a content calendar, ensuring content is diverse and aligns with marketing initiatives
Community Engagement:
Monitor social media channels and engage with our audience by responding to comments, messages, and mentions
Curate UGC for owned social media channels
Analytics and Reporting:
Track and analyze key performance metrics to assess the effectiveness of social media campaigns
Prepare regular reports and provide insights to guide future strategies
Trend Analysis:
Stay up-to-date with the latest social media trends, tools, and best practices
Recommend and implement innovative strategies to stay ahead of the competition
Collaborative Teamwork:
Work closely with the Social Media Manager and cross-functional teams to align social media efforts with overall marketing goals and campaigns
Assist in brainstorming and implementing creative ideas to increase brand visibility and engagement
Build and maintain relationships with internal and external stakeholders, including photographers, videographers, content creators, and influencers
Qualifications:
A bachelor’s degree in Marketing, Communications, Journalism or related field
Proven experience in managing social media platforms for brands, either through internships or previous positions
Basic knowledge of graphic design and video editing tools or software (Adobe Photoshop, Lightroom, Canva, CapCut, InShot, etc.)
Previous experience using social media management and analytics tools is a plus
Desire to continually learn the latest platforms, technology tools and marketing solutions
Excellent communication skills (written and verbal)
A proven ability to adhere to strict deadlines
Strong sense of accountability
Strong organizational skills
Creative mindset with a passion for staying updated on industry trends
Ability to work in a collaborative team environment
Knowledge of and passion for fishing and other outdoor activities; knowledge of wider pop culture and entertainment landscape is appreciated
Able to travel about 10% of the year
Salary.com Estimation for Assistant Manager, Social Media (May 2024 Start) in Columbia, SC
$131,938 to $181,795
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