Digital Marketing Manager

Digital Marketing Manager

Purple Communications is one of the nation's most extensive communication services for the deaf and hard of hearing communities. As a leading provider of onsite interpreting services, video relay and video remote interpreting, the Company delivers a wide array of options designed to meet the unique communication needs of its customers.   Please view our website:  www.purplevrs.com               

Purple Communications' vision is to provide high-quality services with innovative products that break down communication barriers for its customers.   We strive to change the game because we believe communication access is a right worthy of utmost respect and because every conversation matters.

We are experiencing tremendous growth and are looking to add strong expertise to our world-class teams!

The Role:

The core mission of the Digital Marketing Manager is to develop, implement and manage marketing campaigns that promote Purple Communication’s products and services. You will have a major role in enhancing brand awareness, driving traffic, and acquiring leads for Purple Communications. A huge part of this role is to evaluate and stay on top of new, innovative digital marketing strategies, processes, and analytics.

Digital Marketing Manager Job Responsibilities

Social Media:

• Manage and monitor social media ad campaigns to drive awareness and grow the audience.
• Drive the test design and strategy for all direct response acquisition. 
• Maintain and update company email campaigns and automations, social media accounts, CRM management, and any other online presence that represents the company
• Interact with users and respond to social media messages, inquiries, and comments.
• Build Company best practices across our digital marketing and social channels.

Communication:

• Keeps current on project status; makes sure people are aware of project status and what they need to do to keep things moving; elevates project concerns to senior levels of leadership when appropriate
• Collaborate with search and cross-functional teams, design, execute best-in-class paid search campaigns, utilize large capital investment made in this arena.
• Collaborate with internal and external advertising, creative, content, technical partners to ensure cohesive customer experience and optimal marketing program.
• Continuously communicate with colleagues and customers to obtain feedback, suggest/implement any improvements to marketing strategy
• Collaborate with the Sr Director of Sales Operations and Digital Marketing to create and maintain a highly effective social and engagement calendar, including an optimal posting schedule, considering web traffic and customer engagement metrics
• Collaborate with the Sr Director of Sales Operations and Digital Marketing to create campaign talking points, social media toolkits, and other communication strategy documents to support customer engagement teams. 

Reporting:

• Measure and report on the success of campaigns & optimize approaches based on real-time analytics and data; analyze program effectiveness and direct department strategies to improve overall results
• Design and implement test frameworks that employ a test and control methodology to measure the impact on campaign response and program ROI.
• Measure and report performance of digital marketing campaigns, assess against goals (ROI and KPIs).

Planning:

• Improve marketing effectiveness by identifying opportunities through effective audience segmentation, marketing techniques, and processes 
• Plan, implement and evaluate all digital marketing campaigns and strategies, including but not limited to video content, email blasts, web, SEO/SEM, social media, and display advertising

Event Marketing:

• Create plans and coordinate strategies, timing, and communications regarding the creation and follow up of leads for large events
• Assist with event set up

Digital Marketing Manager Qualifications/Skills:

• Passion for social media
• Awareness of Deaf Culture, ASL, and communication styles preferred
• 2 years of results-oriented digital marketing driving customer growth and site traffic
• Strong analytical and reporting capabilities – this means pulling data from disparate sources into Excel and turning data into actionable information
• Expertise in multiple social media platforms (i.e., Facebook, Instagram, LinkedIn, and Twitter) and associated management tools and analytics
• In-depth understanding of SEO, keyword research, Google Ads and Analytics, Sprout Social
• Detail-oriented approach with the ability to work under pressure to meet deadlines
• Impeccable time management skills with the ability to multitask
• Experience with Salesforce, Pardot HTML, and CSS Coding preferred
• Excellent written communication skills
• BS degree in Marketing, New media or relevant field perferred

Work environment:

Employees may experience the following physical demands for extended periods of time: 

• Sitting, standing, and walking (95-100%) 
• Keyboarding (40-60%) 
• Viewing computer monitor, videophone, and cell phone requiring close vision (40-60%) 
• Lifting computers and other equipment. 

• Position may require some travel.

Disclaimer:  

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to this job.  Employees are expected to follow their supervisor's instructions and to perform the tasks requested by their supervisors.

Purple Communications is an Equal Opportunity Employer. Principals Only