Marketing Communications Specialist

Job Description:

Primary Responsibilities and Essential Functions

• Perform daily account management of programmatic media campaigns via demand-side platforms for a variety of clients, specializing in DV360, Amazon DSP and Google Campaign Manager
• Execute digital campaigns from start to finish. Includes: setup, implementation, optimizations, and reporting
• Optimize digital campaigns with a focus on KPIs and goals – proficient on CTR, CPV, CPA and ROI campaigns.
• Monitor media for pacing, delivery, placement, and flight date discrepancies ensuring a high attention to detail passing through multiple QA checks.
• Perform reporting from ad server and other systems to provide tracking of campaign performance. Monitor and as necessary to alert sales or sales support of issues relating to system performance and impacts on order fulfillment.
• Proactively provide inventory insights to product team and market partners to identify revenue opportunities.
• Work collaboratively with local field sales and teams to run reports, provide analysis, and recommend campaign modifications, leveraging understanding of advertiser and product performance.
• Performs basic graphic editing activities to correct problems with creative such as file size, format, or aspect ratio.
• Adhere to all SLAs to ensure that clients ads are fulfilled as contracted, such as impression delivery assurance, ad copy, listings, etc.
• Create sales orders for billing of digital products, review invoicing and ensure the accuracy of overall order completion.
• Performs first line troubleshooting activities for products and escalate issues within team or to product team.
• Communicate and collaborate with vendors, managers, and cross functional groups to resolve issues and implement new initiatives.
• Receives incoming calls in a professional, courteous manner.
• Records all client/vendor contact for use by other staff.
• Creation of custom reports for revenue tracking purposes.
• File and maintain paper and electronic documents, as necessary.
• Participate in training as required.
• Other duties, as necessary.

Qualification Requirements

• 1-3 years online/digital ad trafficking experience is a must.
• 1-3 years of related experience in Sales Planning or Ad Operations in the advertising and/or media industry.
• Able to communicate effectively with a variety of stakeholders in a fast-paced environment.
• Demonstrable analytical, strategic, and creative problem-solving skills.
• Solid understanding of advertising campaign metrics including CTR, CPC, CPA, or ROI goals
• Digital ad industry tools experience required.
• Demonstrate ability to collaborate in a team environment, set goals and meet deadlines.
• Attention to detail is a must as well as curiosity to investigate and troubleshoot issues.
• Excellent customer service skills.
• Ability to travel by land or air on an occasional basis.

Preferred

• BS/BA degree in related discipline strongly desired (i.e., Marketing, Advertising, Business, etc.).
• Experience with DV360, Google Campaign Manager and Amazon DSP a plus.
• Google Analytics Certification preferred.
• IAB certification preferred.

What are your top 3-5 MUST HAVEs OR REQUIRED skillset:

• Experience in setting up campaigns in DV360 and CM (Google Campaign Manager) OR
• Previous experience setting up campaigns in a DSP (demand side platform) or ad serving platforms, such as Freewheel, Xandr, DoubleClick, The Trade Desk, Adobe, Quantcast, etc.
• Ability to identify and resolve technical issues with campaigns and DSPs.
• In-depth knowledge of digital advertising platforms, ad formats, and best practices.
• Meticulous attention to detail to ensure proper ad setup and tracking of campaigns.

If hybrid, please provide onsite schedule.

Tues and Wednesdays 8:00am – 5:00pm EST or CST

Job Types: Full-time, Contract

Salary: $29.00 - $30.00 per hour

Expected hours: 40 per week

Schedule:

• 8 hour shift

Experience:

• Marketing: 5 years (Required)

Work Location: On the road