What are the responsibilities and job description for the Director of Growth Marketing position at Quantic School of Business and Technology?
JOIN Quantic
At Quantic, we are pioneering the move to “active learning” by moving away from the passive learning approaches that have dominated for the past century. We’re leveraging the best practices of experiential training through machine-based tutoring that provides individualized feedback and progression. Our flagship institution, Quantic School of Business and Technology, offers an accredited, revolutionary digital/interactive MBA/EMBA. Since launch, our innovative approach to learning has attracted more than 15,000 students from all 50 states and 100 countries - and we’re just getting started!
WHY YOU SHOULD APPLY
Quantic is seeking an experienced and dynamic Dir. of Growth Marketing to lead student acquisition for our innovative, mobile-first degree programs and certificates. We are looking for a highly-driven individual with a track record leveraging automated targeting and high-velocity creative optimization to quickly scale digital products/services. If you’re ready to apply your growth mindset towards helping more students discover interactive, accredited, radically affordable education programs then Quantic is for you!
WHAT YOU'LL DO
- Develop and implement comprehensive growth marketing strategies to grow student recruitment and registration.
- Oversee acquisition channel strategy, test and learning agenda, experiment quality & rigor, and learnings dissemination.
- Diversify channel mix, balancing marginal ROI across channels.
- Collaborate with Data to develop attribution models, conduct lift experiments, optimize channel performance, improve test design and analysis, and develop new measurement methodologies.
- Establish & optimize audience-specific strategies that customize messaging, landing page, and funnel treatment based on attributes, propensity models, and uplift models across channels.
- Develop reliable Creative testing methodologies across digital channels in collaboration with Brand.
- Ensure necessary tracking (naming convention, URL parameters, etc.) and tooling (bid/budget automation, liveramp, etc.) is in place to support and optimize digital initiatives.
