What are the responsibilities and job description for the Content Specialist position at Randstad US?
**Job Summary:**
At Cella, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. As the Content Specialist (CS) you will be responsible for creating, improving, and maintaining content across multiple platforms and formats to achieve Cella's business and marketing goals. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement. This person oversees all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer behavior.
**Job Function/Responsibilities:**
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content, including online, social media, email, point of purchase, mobile, video, print and in-person; for all applicable buyer persona within the enterprise.
Map out a content strategy that supports and extends marketing initiatives, both short- and long-term and determine which methods work for the brand and why.
Continuously evolve Cella's content strategy.by staying up to date with new trends and technology in the space.
Identify creative and effective ways to adapt existing marketing materials, campaigns, etc. into compelling content for our customers.
Develop content calendar based on segmentation and persona(s).
Partner with team to push for fresh concepts and cohesive storytelling across all platforms that accomplish project objectives and maximize the impact of each marketing message.
Ensure accuracy in all finished products.
Manage the maintenance of consistent grammatical, legal and factual accuracy in all copy through standard proofreading processes.
Work within established workflow for requesting, creating, editing, publishing and retiring content.
Work with content management systems to analyze website traffic and user engagement metrics.
Leverage market data to develop content
Work closely with company's creative director on all creative and branding initiatives to ensure a consistent message across channels.
Interface with compliance and/or legal departments to facilitate adherence to regulatory and compliance standards.
**Skills & Knowledge Preferred:**
Content writing experience for print and digital mediums.
Organized and able to develop content strategy to achieve goals.
Understanding of how to create content that draws an audience.
Strong project management and interpersonal skills.
Brand messaging management experience.
Skilled at both long-form content creation and real-time (immediate) content creation as well as distribution strategies and tactics.
Passion for new technology tools.
Highly organized with the ability to multitask effectively in a fast-paced, deadline-driven environment.
Strong command of the English language, including excellent verbal and written communication skills.
Advanced eye for editing including stylistic choices, brevity, readability and accuracy; expertise in AP style. .
Strong working knowledge of MS Office and Adobe Acrobat.
Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
Knowledge of SEO and web traffic metrics.
**Education & Experience Preferred:**
Bachelor's degree required, preferably in journalism, communications or related field;
3 years of professional-level experience required; 2 years developing content.
Portfolio which demonstrates a variety of media and formats
External agency experience desired.
In-house agency experience preferred.
Most importantly, you embody our values of Service Excellence, Entrepreneurial Spirit, Passionate Performance, and Employee Centricity. You are just as committed to what you do, as we are in what we do. Passion shines through here, and if that's what you're looking for, Cella may be the right opportunity for you.
Not sure you meet 100% of our qualifications? That's okay, please apply if Cella seems like the right values-fit for you.
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. Our secret sauce? The Cella Trifecta: we have the right people, we understand our clients and we deliver results. Together, we put passion to work.
**Referrals are always welcome!!! Thank you for your thoughtful consideration!**
_Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law._
_Cella is not a micro-management organization. We hire smart and driven teammates, provide them dedicated support, clear direction, tools, resources and world class sales offerings to go to market with. Cella empowers our teams to reach their fullest potential within a reasonable framework and then simply judges them by their results._
**Contact from a Cella, Inc employee will always come from the domain @cellainc.com and will always provide a phone number where you can contact us. Cella will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired or for equipment. If you are skeptical about any email or job offer, please reach out to us directly at** [ Email address blocked ] - Click here to apply to Content Specialist**
**For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.**
At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards ([ Link removed ] - Click here to apply to Content Specialist . Ranked as a 2022 DiversityInc Top 50 company, a Human Rights Campaign 2022 Best Places to Work for LGBTQ Equality, a Military Friendly company for Veterans, Military Spouses & Suppliers, and a 2022 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [ Email address blocked ] - Click here to apply to Content Specialist.
At Cella, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. As the Content Specialist (CS) you will be responsible for creating, improving, and maintaining content across multiple platforms and formats to achieve Cella's business and marketing goals. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement. This person oversees all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer behavior.
**Job Function/Responsibilities:**
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content, including online, social media, email, point of purchase, mobile, video, print and in-person; for all applicable buyer persona within the enterprise.
Map out a content strategy that supports and extends marketing initiatives, both short- and long-term and determine which methods work for the brand and why.
Continuously evolve Cella's content strategy.by staying up to date with new trends and technology in the space.
Identify creative and effective ways to adapt existing marketing materials, campaigns, etc. into compelling content for our customers.
Develop content calendar based on segmentation and persona(s).
Partner with team to push for fresh concepts and cohesive storytelling across all platforms that accomplish project objectives and maximize the impact of each marketing message.
Ensure accuracy in all finished products.
Manage the maintenance of consistent grammatical, legal and factual accuracy in all copy through standard proofreading processes.
Work within established workflow for requesting, creating, editing, publishing and retiring content.
Work with content management systems to analyze website traffic and user engagement metrics.
Leverage market data to develop content
Work closely with company's creative director on all creative and branding initiatives to ensure a consistent message across channels.
Interface with compliance and/or legal departments to facilitate adherence to regulatory and compliance standards.
**Skills & Knowledge Preferred:**
Content writing experience for print and digital mediums.
Organized and able to develop content strategy to achieve goals.
Understanding of how to create content that draws an audience.
Strong project management and interpersonal skills.
Brand messaging management experience.
Skilled at both long-form content creation and real-time (immediate) content creation as well as distribution strategies and tactics.
Passion for new technology tools.
Highly organized with the ability to multitask effectively in a fast-paced, deadline-driven environment.
Strong command of the English language, including excellent verbal and written communication skills.
Advanced eye for editing including stylistic choices, brevity, readability and accuracy; expertise in AP style. .
Strong working knowledge of MS Office and Adobe Acrobat.
Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
Knowledge of SEO and web traffic metrics.
**Education & Experience Preferred:**
Bachelor's degree required, preferably in journalism, communications or related field;
3 years of professional-level experience required; 2 years developing content.
Portfolio which demonstrates a variety of media and formats
External agency experience desired.
In-house agency experience preferred.
Most importantly, you embody our values of Service Excellence, Entrepreneurial Spirit, Passionate Performance, and Employee Centricity. You are just as committed to what you do, as we are in what we do. Passion shines through here, and if that's what you're looking for, Cella may be the right opportunity for you.
Not sure you meet 100% of our qualifications? That's okay, please apply if Cella seems like the right values-fit for you.
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. Our secret sauce? The Cella Trifecta: we have the right people, we understand our clients and we deliver results. Together, we put passion to work.
**Referrals are always welcome!!! Thank you for your thoughtful consideration!**
_Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law._
_Cella is not a micro-management organization. We hire smart and driven teammates, provide them dedicated support, clear direction, tools, resources and world class sales offerings to go to market with. Cella empowers our teams to reach their fullest potential within a reasonable framework and then simply judges them by their results._
**Contact from a Cella, Inc employee will always come from the domain @cellainc.com and will always provide a phone number where you can contact us. Cella will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired or for equipment. If you are skeptical about any email or job offer, please reach out to us directly at** [ Email address blocked ] - Click here to apply to Content Specialist**
**For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.**
At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards ([ Link removed ] - Click here to apply to Content Specialist . Ranked as a 2022 DiversityInc Top 50 company, a Human Rights Campaign 2022 Best Places to Work for LGBTQ Equality, a Military Friendly company for Veterans, Military Spouses & Suppliers, and a 2022 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [ Email address blocked ] - Click here to apply to Content Specialist.
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