Digital Project Manager (CRM/digital/Salesforce/Salesforce Marketing Cloud)

This is a hybrid role, with expectation that person is onsite 2-3 days week, to build and nurture relationships with our brand team clients.

What hours and days will this person be working:

• M-F (40 hrs a week) Central Standard Time- 9-5pm

Does this position offer the ability to work remotely on a regular basis or is it an on-site role?

• Hybrid - Mettawa

What are the top 5 skills/requirements this person is required have? Along with the other JD’s I sent you I attached another one which captures the skill, qualifications etc.

• In-house expert on all multi-channel solutions. Platform expertise to include: Salesforce Marketing Cloud(SFMC), Adobe Experience Manager (AEM), LiveChat (Salesforce), Social Media (Facebook, Instagram, TikTok)
• Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
• Strong familiarity with multichannel/digital marketing tools and vendors
• Envision, prioritize, and implement multi-channel solutions by independently triaging execution support for brand initiatives in order to maximize patient impact
• Provide brand teams support to manage the development and completion of execution plans (project management) from start to finish for marketing programs.
• Collaborate effectively in a matrixed environment with Marketing, Creative Agencies, Digital Agencies, Market Research, Analytics, Business Technology Solutions (BTS), and Medical/Regulatory/Legal business partners.
• Maintain a deep understanding of Brand customer insights, journey, and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
• Lead cross-functional team (Brand/Digital Lab/MABI/Agency/Marketing Operations) to design and implement ideal patient experience aligned to journey phases and strategic messaging strategy
• Understand and execute data capture and data privacy (opt management) consistently across all channels.
• Identify new or unique Brand CRM/Digital data requirements needed for program.
• Must have experience with personalization, 1:1 approaches/data capture techniques (ie. email, dynamic web), application of legal/privacy terms & conditions.
• Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics

What years of experience, education, and/or certification is required?

• Bachelor’s degree with at least five (5 ) years of CRM/Digital experience.

What is a nice to have (but not required) regarding skills, requirements, experience, education, or certification? Pharma experience is nice to have

What is the environment that this person will be working in (i.e. group setting vs individual role)? Individual contributor but in a team setting.

Other notable details about the environment from the hiring manager about this role. I am looking for a contract to hire person.

What positions/background experience do you feel are successful in this role Demonstrated experience with CRM/Digital, Salesforce Marketing Cloud

Description

The Digital Lab Project Manager II CONTRACT (level 18/19 equivalent) is responsible for playing an integral role on the extended cross-functional support team for US Area Consumer Marketing franchise teams. As a member of the Commercial Analytics & Operations (CA&O) organization supporting our consumer brand franchises, the Digital Lab Manager will bring Digital/CRM subject matter expertise to strategic brand plans and have responsibility for ensuring the customer experience is optimized for key brand stakeholders. This role will be responsible for leading the orchestration and alignment of touchpoints across the Consumer/Patients journey.

This role will also be accountable for bringing expertise and leadership support to the Client Digital Ecosystem and pull-through of an advanced Consumer Omnichannel vision. Specifically, developing and maintaining brand experience designs (journey-based engagement plans), ensuring adherence of customer privacy and compliance practices, drafting of marketing campaign business rules and requirements, as well as identifying and partnering with the Customer Analytics team to develop sound measurement/reporting constructs for all programs. The Digital Lab Project Manager will also ensure that all Digital/CRM activities align and integrate well with the existing Digital/CRM ecosystem.

Key Responsibilities Include:

Be an in-house expert on Consumer multi-channel solutions:

• Expert on all Client multi-channel marketing solutions (e.g., digital/non-digital, consumer) whether developed in-house or by external partners/vendors
• Support discovery & vetting of new multi-channel marketing vendors or solutions that could fit future Client brand needs
• Envision, prioritize, and implement multi-channel solutions that deliver measurable short & longer-term business impact to assigned brands/franchises
• Develop customized strategies for how to achieve brands’ short- & longer-term objectives using Digital Lab principles and solutions
• Adeptly & independently triage the level of execution support for brands initiatives, to maximize business impact
• Proactively support development of robust measurement plans, and recommend optimizations
• Able to repeat pattern of success for Digital Lab across assigned brands over time
• Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (ie. Social, email, website touchpoints).
• Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), and Medical/Regulatory/Legal integrated business partners.
• Maintain a deep understanding of Brand customer insights, journey, and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
• Lead cross-functional team (Brand/Digital Lab/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.
• Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
• Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help Client anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
• Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
• Serve as in-house subject matter expert on CRM/Digital in support of the Brand team, and provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g. Email, Web, Mobile Apps, Social)
• Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g. CRM database management)
• Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch
• Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices.
• Understand and execute data capture and data privacy (opt management) consistently across all channels.
• Identify new or unique Brand CRM/Digital data requirements needed for program.

Competencies:

• Ability to work and lead initiatives independently, without day-to-day supervision
• Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
• Collaborative nature and ability to influence and guide cross-functional stakeholders.
• Exceptional functional knowledge and expertise on digital marketing platforms.
• e.g. CRM, email marketing best practices, marketing cloud technology
• Acumen for how digital agencies operate: scope of work process/mgmt., timelines
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Excellent verbal and written communication skills.
• Attention to detail and follow-through on execution.
• Strong project management abilities and critical work tool experience.

Key Client Leadership Competencies:

• Positive “all for one” approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns, fast, grasps the “essence” and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and open to suggestions.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.
• Demonstrate a “servant-leader” approach while bringing deep subject matter expertise

Qualifications:

• Bachelor’s degree with at least five (5 ) years of CRM/Digital experience.
• Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
• Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
• Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders
• Persuasive verbal and written communication skills
• Strong experience with enterprise

Job Type: Contract

Salary: $70.00 - $80.00 per hour

Experience level:

• 5 years

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Lake Forest, IL 60045: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• multi-channel digital marketing/CRM: 5 years (Preferred)
• websites, email, emerging media tactics, mobile (apps/sites): 5 years (Preferred)
• SEO/SEM, social media/social listening: 5 years (Preferred)
• social analytics, SEO measurement/management: 5 years (Preferred)
• marketing cloud technology: 5 years (Preferred)
• Salesforce Marketing Cloud(SFMC): 5 years (Preferred)
• Adobe Experience Manager (AEM), LiveChat (Salesforce): 5 years (Preferred)
• pharma industry: 5 years (Preferred)

Work Location: Hybrid remote in Lake Forest, IL 60045