Creative Strategist

About Raycon

Raycon is a dynamic mid-size brand committed to enhancing everyday experiences through innovative and accessible technology. With a focus on reliability, accessibility, and delight, Raycon is dedicated to revolutionizing the consumer electronics industry. As a rapidly growing company, we are seeking passionate individuals who are driven to make a meaningful impact in the world of technology and beyond.

About the Role

Raycon is currently seeking a talented Creative Strategist to join our team in New York City. The Creative Strategist will play a pivotal role in shaping the brand’s creative output, driving internal UGC development, and ultimately, building compelling experiences that resonate with our target audience. This individual will collaborate with cross-functional teams to develop strategic insights, identify brand avatars, and execute integrated marketing initiatives that align with Raycon’s mission and values. This is a full-time hybrid role with company benefits based out of our New York City Office.

What You’ll Do

• Strategic Planning: Develop comprehensive creative strategies that align with Raycon's brand objectives, target audience(s), and market trends in consumer electronics.
• Audience Insights: Conduct research and analysis to gain deep insights into consumer behavior, preferences, and needs, informing creative decisions and campaign development.
• Content Creation: Collaborate with internal and external stakeholders to produce high-quality, engaging content that effectively communicates Raycon's brand message and value proposition(s), primarily through copy.
• Brand Positioning: Redefine Raycon's brand positioning and messaging to ensure consistency and relevance across Meta, Google Display, and Email.
• Performance Analysis: Track and analyze content performance metrics, providing actionable insights and recommendations for continuous optimization and improvement, specifically on Meta ads.
• Cross-Functional Collaboration: Work closely with internal teams, including Marketing, Product Development, Video Production, and Customer Experience, to ensure brand alignment and integration.
• Industry Trends: Stay informed about industry trends, emerging technologies, and competitive landscape, leveraging insights to drive innovation and differentiation.

What You Can Do

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• 3 years of experience in a creative role, preferably within DTC brands
• Great brand copywriting skills for various types of mediums including short-form video content, direct-to-response static ads, and bonus if experience with OOH
• Proven track record of developing and executing successful creative campaigns that drive brand awareness, engagement, and sales.
• Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable strategies and recommendations.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
• Creative mindset with a passion for innovation and a keen eye for design aesthetics.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Proficiency in project management tools and software applications (e.g., Adobe Creative Suite, Google Analytics, etc.).
• Knowledge of digital marketing trends, social media platforms, and content management systems.
• Experience working with cross-functional teams and external partners to achieve common goals.

Who You Are

• You’re like us! You’re a self-starter, a go-getter, and get-it-doner. You thrive in fast-paced environments and like getting your hands dirty.
• You have passion. Maybe you’re an amateur pinball player, a writer, a car enthusiast, a side hustler. You know what it’s like to deeply enjoy what you do and you embrace it.
• You have a sense of humor. You know life’s too short to take yourself too seriously.

Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. This role may also be eligible for bonus compensation and employee benefits.

NYC Base Salary Range: $70-80k USD

Equal Employment Opportunity Statement

Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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