What are the responsibilities and job description for the Senior Marketing Specialist position at ReadyWorks?
Digital Analytics Specialist/Manager
We are looking for a Digital Analytics Implementation Specialist. This role is 70% technical with 30% project management & stakeholder management.
We need the candidate to have experience with GA4 and GTM. Major project for this candidate would be to lead GA4 migration alongside our agency partner.
The Digital Analytics team is looking for passionate leaders to enhance web analytics infrastructure and support advance user analytics. You will lead the web analytics audit, implementation and the measurement strategy working cross-functionally with several teams (including Product Marketing, Ad Revenue, Content Publishing, Marketing Operations, Engineering).In this role, you will require a combination of advance digital analytics skills, SQL expertise, project management knacks, and ability to deliver in a dynamic environment with moving priorities. Ideally you are passionate about data pipelines, view the world through an analytical lens, are intellectually curious, learn quickly, and able to move fast while maintaining focus on high-impact projects.
Responsibilities
Web Analytics Audit & Data framework:
- Gap analysis of current page/event tracking in GA 360
- Design the data collection framework for GA4 by organizing user interactions into logical categories and subcategories
- Ensure the data is consistent, intuitively named, and thorough
Digital Analytics Implementation & Tag Management:
- Lead the transition from GA Universal Analytics to GA4. End to end implementation including datalayer, GTM, transitioning our web reports.
- Configure funnels, goals, custom reports to meet business/stakeholder needs
- Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance
- Support the transition of Web Analytics data into a Data Warehouse
Measurement Strategy:
- Map each goal to distinct actions on digital properties to get proper tracking and reporting in place\
- Partner with stakeholders to understand business goals, KPIs and design conversion tracking framework for owned & paid digital properties
Data visualization & Optimization:
- Create Google Data Studio dashboards merging data from disparate sources\
- Automation of web reports including data integration, and front-end report design
- Partner with CRO specialist on web optimization strategy
Requirements:
- 4 years of web analytics experience with hands-on experience auditing website tracking, implementing & testing digital analytics tools, creating dashboards with multiple data
sources - Expert user of Google Analytics 360 and Tag Manager. GA4 experience is a plus
- Proficiency in SQL and Python, Excel (VBA, macros, scripts, formulas, data visualization, etc.),
- PowerPoint, and statistical software packages (SAS), BigQuery
- Proven technical experience with user journey mapping, conversion tracking, trend analysis
- Strong project management skills
- Expert on campaign, event, user, and page-level tracking
- Hands on experience with platforms like Supermetrics, Google Ads, Google Optimize, hotjar
Preferred
Prior experience of working in a digital agency/client-facing role is strongly preferred
Recommended Skills
- Customer Relationship Management
- Scheduling (Project Management)
- Digital Marketing
- Advertising
- Support Marketing Program
- Brand Awareness
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