Senior Product Marketing Manager

RecordPoint is the Data Trust Platform; an Enterprise SaaS giving highly-regulated organizations a competitive edge with safer, more secure, better-managed data.

The platform brings calm to the chaotic world of data, letting organizations discover, govern, and control their data for tighter compliance, more efficiency, and less risk.

Businesses can trust that their data is accurate, private, and safe everywhere, all the time, for consistent confidence that’s backed by RecordPoint expertise.

Our global customer list includes highly-regulated companies and government agencies, like The City of New York, NAB, ASIC, Transport for NSW, Ausgrid, Delaware Life, and PG&E.

A global leader in cloud-based information management and governance systems, RecordPoint is growing and we’re looking for great salespeople to help us get there. 

Scope of the role:

The Senior Product Marketing Manager is responsible for developing and executing effective marketing strategies that drive awareness, adoption, and revenue growth for RecordPoint products.

The Senior Product Marketing Manager will serve as the expert on the personas, market, and capabilities of RecordPoint’s products and be the subject matter expert for our revenue-generating teams, arming them with insights on how to speak about the value and differentiation of our products.

This role requires strong writing, presentation, planning, and execution skills with an ability to work cross-functionally with internal stakeholders and subject matter experts.

Responsibilities

• Positioning & Messaging Framework - Determines the challenges your audience faces and how your product offers a solution
• Product Features & Benefits - Describes how your product fits into the audience's current workflows and improves them.
• Liaison with Product Team - Provides audience insights to the product team and collaborate to make sure products you are marketing meet audience needs.
• Liaison with Customer Facing Teams (Sales, Customer Success, Support) - Ensures the company deeply understands the full scope of the audience’s challenges and how the product fits into their lives/workflows.
• Competitive Analysis - Maintains a side by side comparison explaining how competitors solve problems for your audience.
• Audience Interviews - Asks questions about the audience's entire workflow.
• Audience Research & Persona Development - Creates a full profile of each company type and persona.
• Product Launch Planning & Execution - Product launches are in service of a broader narrative of filling a specific audience need.
• Pricing & Packaging - Create packages with an ideal customer personal within an audience segment in mind.
• Sales Enablement Content - Creates content that shows how your product fits into the full-stack of tools your audience uses.
• Content Roadmap Suggestions - Creates content that highlights a range of things your audience cares about.
• Partner Marketing Strategy - Co-markets with companies that also serve your audience.
• Customer Marketing Strategy - Uses customer advocates to tell broader stories.
  

What you will do:

• Understand RecordPoint's products and customers’ needs to articulate compelling user stories that apply to our value proposition, clearly stating our unique selling points to prospective and current customers.
• Effectively position and communicate the key benefits of our product and services so that the market, partners, prospective customers, and product understand how our product works, delivers value and is better than competitor solutions.
• Create engaging product content that can be used by various internal and external stakeholders, including solution overviews, white papers, product demos, product videos, webinars (including presenting), competitive data, battle cards, website copy, etc.
• Communicate our products' and services' vision and value to revenue-generating teams; develop sales playbooks, tools, and other sales-enablement assets that facilitate the selling process.
• Conduct market research and competitive analysis to identify market trends, positioning, and opportunities. This includes maintaining and regularly updating our competitive analysis feature, messaging, and pricing comparisons.
• Own product pricing and packaging, using marketing research, sales data and other customer insights to update and improve our offerings.
• Plan and executive our GTM campaigns to launch the new services and products, using repeatable, programmatic launch metrology to ensure consistency. This requires a cross-functional approach to liaise and coordinate multiple departments involved in the GTM motion.
• Be the voice of the customer by developing deep insights about our customers, their business, and how they get value from our product through various research methods. Use this deep insight to shape our product, features, GTM motion, and marketing activities.
• Track customer use cases and successes, producing compelling customer stories.
• Serve as our trusted product evangelist, speaking and presenting about how RecordPoint solves our customer's problems for both external and internal audiences.
• Help run our industry analysts' relations strategy, positioning RecordPoint as a market-leading solution.

What you'll bring:

• Direct product marketing experience with a track record of driving growth in technology companies.
• Effectively collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive. Proven ability to influence these cross-functional teams without formal authority.
• Excellent written and verbal communication skills; ability to write and produce content for various channels; ability to effectively communicate your message through in-person and virtual presenting.
• Ability to distil technical products and features to create compelling stories and messaging; experience creating sales narratives and training sales teams to sell and position products effectively.
• Experience with customer and market research through various methodologies, such as surveys, desk research, and interviews.
• Strong understanding of effective GTM strategies and solid basis of product marketing fundamentals.
• Analytical and problem-solving skills, with the ability to analyze market trends and customer insights to identify business opportunities.
• Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
  
  

Estimated Salary Range: $150,000 - 175,000 USD total OTE, dependant on experience

Know more:

By checking us out on all the usual platforms, and especially our About Us: https://www.recordpoint.com/about/
or our Life at RecordPoint blog: https://www.recordpoint.com/blog/what-its-like-to-work-at-recordpoint 

How to apply:

Click the 'apply now' button to send us your CV.

RecordPoint is an equal opportunities employer. 

No recruiters please, we've got this one covered.