SEO Specialist

SEO Specialist

Classification: Full-time, Salary

Compensation: $50,000-$60,000 Per year depending on experience

Benefits:

• Health, Vision, and Dental Insurance
• 15 Days of PTO
• 3 Paid service days
• Paid parental leave
• 401K Plan with up to 6% matching
• Continued Education Program
• Employee Assistance Program
• Short-term Disability Insurance

Company Background: Redstone Residential is a national student and conventional housing operator, headquartered in Provo, Utah. Managing more than 35,000 leases and operating in 18 states, Redstone is the 5th largest 3rd party management company in the U.S.! We were also listed as one of the Top Workplaces in Utah in 2021, 2022, and 2023!

Job Description: The SEO Specialist oversees all SEO work and is responsible for maintaining relationships with our clients and vendors.

Key Duties & Responsibilities (Including but not limited to):

• Manage tracking and reporting of search-related activities and provide analyses to the marketing director.
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, click-through rates, conversion rates, or cost per acquisition.
• Meet necessary Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
• Create content strategies for digital media.
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
• Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
• Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
• Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
• Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
• Conduct financial modeling for online marketing programs or Web site revenue forecasting.
• Implement online customer service processes to ensure positive and consistent user experiences.

Experience & Qualifications:

• 2 years of digital marketing and SEO campaign management is required.
• Bachelor's degree in Marketing is preferred.
• Proven track record of developing and implementing SEO strategies and projects.
• Experience managing processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Experience with media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Knowledge of design techniques, tools, and principles involved in the production of marketing plans, mock-ups, drawings, and models
• Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Salary : $50,000 - $60,000