What are the responsibilities and job description for the Manager, Social Media position at Red Bull North America?
The Red Bull USA Social Media Manager translates the world of Red Bull to our social media channels, with a focus on TikTok and our @redbullusa accounts. You are a TikTok-native expert who can ride the waves of changing platforms and make data-driven decisions on the road to reaching a wide range of US consumers. Your primary goal and challenge is to stay top of mind with entry-point US consumers, while building ways to attract new ones, reporting directly to the Director, Social Media . You will be an expert and strategist for Red Bull Media House, identifying and expressing the most impactful opportunities and approach to Red Bull's media properties.
All the responsibilities we'll trust you with:
Expand allSTRATEGIZE AND EXECUTE SOCIAL MEDIA PROGRAMS
Build and implement social media plans for Red Bull USA channels across all platforms
Manage a content calendar across channels and projects
Manage your time and a team of creatives to deliver success across priorities
Work with Red Bull athletes, dancers, artists, and opinion leaders to reach marketing goals through content
Learn and develop Red Bull USA's channel strategy and Red Bull's Global approach to social content so you can be an informed resource for content teams
Communicate Red Bull's creative aspirations and tone of voice through content
Build, maintain, and grow a community of Red Bull brand/can lovers
IMPROVE SOCIAL MEDIA PROCESSES
Build, maintain and evolve social media standards between Red Bull and its main communities
Evaluate internal Audience Insights research; test and apply to programing decisions on existing formats; share best practices across networks to influence optimization
Investigate and evaluate social platforms, tools, and services against team goals
Build clear and efficient content pipelines from the US business to the Red Bull US accounts
Use partner relationships and the best content to land Red Bull US content on @redbull main channels and vertical sport channels
Work in partnership with the Director of Social Media to deliver education around social best practices, priorities, clear ways of working, and pipelines for publishing to Red Bull US
NETWORK AND COLLABORATE
Manage projects and partners across departments in Red Bull North America, Global HQ, and regions
Manage delivery of projects to ensure they are both editorially strong and budgetarily efficient
Collaborate with other teams (production, marketing, advertising, commercial and platform partnerships) to measure and promote success
- 5 years of experience in storytelling/campaign-driven social media; experience in managed and owned channels
- Competent video editing capability; in-app editing experience in TikTok and Instagram
- Experience with social platform CMS, capabilities, copyright management
- Planning, project execution, and analytical competencies
- Knowledge of audience analytics, audience development, and the ability to understand and learn from data
- Collaborative problem-solver
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 20-30%
- Permanent
- Benefits eligible
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
The base salary range for this position is $101,000 to $112,000 cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
The bigger reason why you work. To contribute and add value to something or someone.
To have the freedom to work on something the way you want to.
Turn your talents into strengths to become excellent at what you do.
Get notified as soon as the applications open.
Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Salary : $101,000 - $112,000
