Specialist, E-Commerce Brand

Company Description

The Specialist, Ecommerce Brand is responsible for supporting the Sr. Manager, Ecommerce in ensuring immaculate implementation of US Ecommerce content is coordinated, engaging, and optimized for conversion. You will manage the syndication of eCommerce content to syndication platforms, working with marketing and sales to track and monitor SKU health, and maintain accurate product information. You will work with platform vendors, marketing teams, and the e-commerce team to coordinate the creation, management, syndication, and quality control of product content and information. You will be also responsible for creative development, execution and deployment for all ecommerce assets.

Job Description

DELIVER AND EXECUTE ECOMMERCE BRAND PLANS

Manage product content updates and maintenance, including adding new products to systems, ensuring the accuracy of existing data, retailer mapping, updating product SEO data, images, and descriptions, and finding opportunities to improve customer shopping experience through improved product data.

Build and maintain product catalogs on eCommerce and Marketplaces platforms and correct product listings.

Update syndication systems with keyword refreshes

Review, update, and fix content on site as recommended for SEO optimization and user experience

Daily relationship management with external partners such as Syndigo and Salsify account representatives and content support partners

Update and maintain brand store pages on retailer sites

Conduct regular store walks to ensure digital shelf merchandising is best in class and scrub “live” items to ensure consistency

MEASURE, ANALYZE, IMPROVE

Manage collaborative reporting of results from all eCommerce creative efforts in context to total Sales for both owned and non-owned accounts

Develop test and learn plans and execute with superiority, recommendations based on eCommerce campaigns.

Drive objectives, KPIs, and benchmarks that are rooted in program performance

Manage content engagement performance and share results with broader team with the goal of identifying and actioning optimization opportunities.

CROSS-FUNCTIONAL PARTNERSHIP

Collaboration and partnership with Sales to activate best-in-class programming, and optimizations, and identify opportunities to expand Red Bull’s E-Commerce footprint into additional customers and new-to-world formats

Partner with Red Bull Media Network to help support and drive scale with content properties across Sports, Gaming, and Culture initiatives

Be a resource to the broader brand team in all things e-commerce to educate, inform, and advise

CREATIVE DEVELOPMENT

Develop and/or source all creative needed to ensure perfect POSA 2.0 scores, adhere to retailer guidelines and best practices, and launch the campaign on time and on strategy.

Lead the creative development processes across all necessary places and placements across  Social, WebTV, Digital Display, On-Site, Brand Pages, and SEM

Ensure creative meets brand standards

Vet all creative through the mandatory legal process for proper ATL clearance purposes.

QA/Proofread all assets

Facilitate creative review & approval processes, from conception, through to production, trafficking, and launch.

Guide and inspire the creative development process but identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications

Ensure accurate budget management and tracking for planning and production.

Qualifications

2 year experience working in ecommerce creative or related product data and content maintenance

Proficient in Microsoft Excel, PowerPoint, Salisfy, and Syndigo

Strong Communication skills, highly organized and manages timelines and objectives effectively

Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach

Self-motivated, self-directed, flexible and be able to work under pressure in a fast paced environment

Analytical background and ability to analyze complex trends and data

Problem solver - with an analytical and inquisitive mind

Experience managing external partners to high quality of execution

Additional Information

The base salary range for this position is $76,095 to $84,104 cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.