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Director of Promotion and Marketing

Red Royal Electric
Clearwater, FL Full Time
POSTED ON 3/22/2024
Director of Promotion and Marketing for an Expanding Electrical Service Business.

Job Details:
  • Willing and able to do the activities necessary to get the quantity of leads needed to maintain and increase the companies appointments for Electrical Service Calls and Estimates for Electrical Projects.
  • Manage a $400,000 per year Promotion and Marketing Budget.
  • Get Promo Designed.  Either design it yourself or give direction to our design subcontractor to complete.
  • Printing. Print Promotion and Marketing Materials, print Mail Merge Letters.  And/or get Printing ordered and completed by Vendors and Coordinate Weekly Mailings.
  • Create and Manage Prospect Lists.  Learn and use Info U.S.A. and Data Axle Genie to pull Neighborhood, new movers, and Prospective Customer Lists.
  • Phones: Call In as needed, take customer calls as needed.  Able to create and manage Call Scripts and Call In Campaigns.
  • Manage all Online Advertising including the Company Website.  Manage SEO Services provided by others to get RRE ranked higher organically. A Plus if you can write copy.
  • Manage and update our Google Profiles.
  • Create weekly emails to send out to our large customer and prospect list.
  • Use/Create Social Media Posts to utilize Social Media.
  • Create/Pilot/Manage online Marketing Funnels.
  • Willing to work Home Shows and various shows to generate leads.
  • Must live local and be able to work in our Clearwater Office.
  • Paid Holiday, Vacation and Medical Benefits available.

Salary.com Estimation for Director of Promotion and Marketing in Clearwater, FL
$92,277 to $118,927
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