Sr. Director, Operating Partner Engagement

Overview

Reebok is a pioneer in athletic footwear and has been one of the most iconic and recognizable brands in the world for more than 130 years. With a forward-thinking and irreverent attitude, Reebok has produced some of the most innovative products and has established unprecedented brand partnerships in the industry. Represented by icons in Sports, Fitness, Fashion, Lifestyle and Music, Reebok has never lost sight of its origins, paying homage to its storied history, yet simultaneously breaking down new barriers.

 

And they are just getting started. Reebok continues to grow its core categories of Fitness, Classics, Streetwear and Lifestyle Footwear and Apparel and have officially relaunched into Sports.

 

Reebok’s Brand Behaviors: Boundless Energy, Unapologitic Authenticity and Fearless Risk-taking come to life in every product, brand partner and team member worldwide, proudly living out its brand purpose of expressing oneself through movement!

 

Headquartered in Boston, Massachusetts and with offices worldwide, Reebok is part of the Authentic Brands Group portfolio with operating partners across the globe. 

Job Responsibilities

Reebok seeks a full time Senior Director, Operating Partner Engagement at our offices located at 25 Drydock Avenue, Boston, MA 02210 to oversee and direct the creation and development of product concepts and marketing plans for the Reebok Brand, including identifying, selecting and creating a world class portfolio of External Brand Partners, ensuring the seamless coordination of marketing strategies and approaches between the Reebok brand and External Brand Partners required for optimal marketplace and consumer impact.

 

Duties include:

• Develop global marketing partnership strategies with External Operating Partners
• Develop process for Brand and Partner seasonal alignment
• Ensure partner product selection clarity and alignment
• Provide clarity of Reebok Brand priorities and Product Marketing Roadmaps to External Brand Partners
• Coordinate overall Partner calendar for Runway, Streetwear, and Energy with key Products, “Biz” Marketing Planning, and External Operators
• Develop product marketing “best practices” for External Brand Marketing Relationships and Partnerships using Reebok specific marketing strategies and procedures; and sourcing approach across brand and RDG
• Ensure product strategy follows contractual guidelines and supports overall Reebok Brand strategy across Footwear and Apparel
• Act as Reebok Product Brand Representative (Footwear, Apparel, and Accessories) during meetings with External Operators or potential collaborative partners
• Develop and execute key product launches and storytelling
• Develop Go-To-Market (GTM) plans to Reebok stakeholders to maximize product awareness and facilitate actions necessary across stakeholder groups
• Represent Reebok Brand with key Channel Salesforce

Qualifications

Bachelor’s degree in Advertising, Fashion Marketing or related field, plus 6 years of experience managing international fashion marketing & sales, brand & partnership management, and fashion product management for footwear and apparel.  Experience, which may be gained concurrently, must include:

 

• 6 years developing international strategic sales plans for fashion account portfolio based on global and market plans.
• 6 years in partnerships management including creating relevant business plans, relationship management, and contract negotiations.
• 6 years in fashion and luxury brand management and international marketing including managing brand marketing and activation plans
• 6 years in sport fashion product management for footwear and apparel lines from product brief to activation, including briefing, prototyping, rollout strategies, merchandising, pricing.
• 6 years in cross-functional projects management with key stakeholders from design, development, planning, go- to- market, sales & brand communications.

 

Requires approx. 50% domestic & international travel. 

 

Position is eligible for 100% telecommuting from any location in the US. 

 

*Position is eligible for Employee Referral Program.

Salary: $201,594 per year.

Requirements & EEO Statement

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).