Marketing Director

Overview

JOB DESCRIPTIONREI is seeking an experienced, knowledgeable, and passionate Director of Marketing who can advance our B2G marketing strategy and demonstrate a return on our marketing investments. Our Marketing Director, reporting directly to the Chief Growth Officer, will be the company’s visionary who continuously promotes our innovative blend of solutions and services across the federal landscape.

WHAT REI OFFERS YOU IN THIS ROLE

Being a Director of Marketing at REI Systems offers a unique set of benefits that distinguish the role from similar positions in the public sector. Here are some key advantages:

Responsibilities

• Lead a high-performing marketing team focused on growth, innovation, and results.
• Design and implement comprehensive account based marketing strategies and budgets to create awareness of the REI brand and demand for REI solutions.
• Collaborate with account teams to develop and implement comprehensive quarterly and annual marketing account and opportunity campaigns, including effective budget oversight and forecasting of outcomes.
• Foster collaborative relationships with business develop teams, account teams, and subject matter experts across the organization to develop and deepen lead relationships for pipeline growth.
• Strategize and collaborate with REI subject matter experts to develop compelling thought leadership to position REI as a technology innovator and leader in the public sector.
• Lead the public relations program and vendor to enhance REI's public sector visibility and establish the organization as a leading authority in federal technology innovation.
• Strategize and manage robust calendar of public sector events, including sponsorships and speaking opportunities.
• Utilize advanced analytics tools for continuous monitoring and optimization of marketing program outcomes, including strategic allocation of resources and program adjustments based on detailed analysis of historical performance data and results.
• Report on marketing campaign results to leadership.
• Marketing vendor management.

Qualifications

• A bachelor’s degree or master degree preferred
• Over 15 years of relevant work experience, with at least 10 years of experience developing and executing marketing campaigns and strategies for technology companies within the federal government contracting space
• At least 10 years of experience managing Marketing and other staff
• At least 10 years of experience integrating emerging marketing trends, technologies, and methodologies for digital marketing, content creation, and social media
• Experience marketing technology professional services or software products to federal agencies
• Experience managing the end-to-end marketing campaign processes, including research, planning, execution, and analysis
• Experience marketing automation tools such as HubSpot.
• Experience with digital marketing platforms including Google Analytics and Semrush to enhance SEO/SEM for REI Systems
• Experience deploying corporate, account, and opportunity campaign strategies to influence pipeline growth
• Strong project management, budget development, problem-solving, and analytical thinking skills
• Expertise building trusted relationships and unifying teams and key partners
• Demonstrated communication, interpersonal, leadership, and decision-making skills

Locaiton: This position is partially remote (1-2 days in the Sterling, VA office a week).

ABOUT REI SYSTEMS

Employees voted REI Systems a Washington Post Top Workplace 8 times!

REI Systems provides reliable, effective, and innovative technology solutions that advance federal, state, local, and nonprofit missions. Our technologists and consultants are passionate about solving complex challenges that impact millions of lives. We take a Mindful Modernization® approach in delivering our application modernization, grants management systems, case management systems, government data analytics, and advisory services. Mindful Modernization is the REI Way of delivering mission impact by aligning our government customers’ strategic objectives to measurable outcomes through people, processes, and technology. Learn more at REIsystems.com.

REI Systems is an Equal Opportunity Employer