Director of Marketing

Who are we?

Yes, we’re an airport, but that’s only part of the story. Without question, we are an organization on the precipice of great change, and on an upward trajectory that shows no sign of stopping anytime soon. We are a pivotal player in the economic health of our region, and we take that responsibility very seriously. We are about one year into an 8–10-year revitalization project, MoreRNO, that will change the face of our airport for decades to come. We’re not the City. We’re not the County. We’re not the airlines or the rental cars or the taxicabs or the shop owners. We are 280 hard-working, innovative, and passionate people who take enormous pride in the work we do to operate the airport and to ensure that we have all the pieces in place to get people (and goods!) where they need to go in a safe, reliable, and secure fashion. This is an exciting role in a dynamic industry, and every day offers opportunities for leadership. There’s no shortage of excitement on our end. Intrigued? Read on…

Who are You?

Of course, you are a tenured Marketing professional! You thrive on a challenge, and love to be part of something that’s complex and intricate. You understand the virtue of patience, knowing that with the requisite planning it will pay off. You are a creative, a storyteller, and are invigorated by defining and executing successful campaigns that build and maintain the RTAA brand while also supporting air service (additional routes, airlines, larger aircraft) growth. You are a seasoned networker who is unafraid to connect with regional business partners to collaborate on mutually beneficial campaigns. You appreciate the value of teamwork and bring your best self to work every day. You thrive in a position where no two days are alike, where your work makes a real difference, and where your efforts are central to the success of the big picture. You are committed to making a daily, positive contribution to your workplace’s culture.

There is one position open, and both internal and external applicants will be considered.

Key Accountabilities

• Develop, implement and maintain a strategic Marketing plan that directly supports and complements the organization’s Mission, Vision, Values, and Strategic Plan.
• Conduct thorough and effective Market research to drive strategic Marketing activities.
• Work closely with the RTAA Air Service Development team, providing day-to-day oversight of Air Service Marketing in order to meet the organization’s strategic objectives.
• Serve as marketing liaison with regional groups such as RASC, RSCVA and Travel Nevada. In addition, serve as the marketing liaison with business and economic development agencies such as EDAWN and Chambers of Commerce.
• Create and foster marketing programs with airlines, convention and visitor’s bureaus, destination marketing groups and others to maximize route growth and development.
• Act as brand steward for the organization. Directs team, RTAA, and third-party vendors, advising creative direction, to ensure materials, collateral and messaging are brand compliant.
• Oversight of the RTAA agency of record. Acts as day-to-day contact and account manager for the agency of record. Manages the contract, budget and invoices, and ensures intended scope of work and marketing results are reached.
• Provide oversight of the organization’s social media efforts and campaigns ensuring brand and voice consistency and timely messaging.
• Overall strategic direction for the development and messaging of the www.renoairport.com website.
• Develop and administer the Marketing budget, monitor, and approve expenditures, prepare and implement budgetary adjustments, as necessary to demonstrate a positive return on investment.
• Manage, supervise, plan, coordinate, and evaluate the work of assigned staff; recommend appropriate service and staffing levels; assign projects and areas of responsibility; and review and evaluate work product, methods, and procedures and provide training and feedback.
• Screen, interview, and select new employees in accordance with established policies, procedures, guidelines, and the terms of the applicable collective bargaining agreements.
• Adhere to and uphold all RTAA values, rules, policies, and procedures (e.g., THRIVE, code of conduct, dress code, safety, harassment, discrimination, hostile work environment, technology use, workplace violence, etc.). Fosters employee relations as established by the Airport Authority.
• Represent and conduct self in a professional manner.
• This position is essential personnel as part of RTAA's Emergency Response Team and is required to respond to airport incidents as requested/required.

Note: While the RTAA does maintain a Flexible Work Arrangement policy, the expectation is that the person selected for this position will primarily work on site.

Entry Salary: $97,851 – $123,292 annually with the opportunity for merit-based increases up to a maximum of $148,733. Initial salary placement will be based upon experience and qualifications. This is a management at-will position, which is salaried and is exempt from overtime.

Benefits: The RTAA offers a competitive wage and benefit package and provides a high-quality work-life balance. Employee benefits include 100% employer paid contributions to the Nevada PERS retirement program; 100% employer paid health insurance for the employee; paid vacation and sick leave; and 14 paid holidays per year - just to name a few!

Minimum Qualifications:

Required Education: A bachelor’s degree from an accredited college or university in marketing, public affairs, journalism, business administra­tion, communications, or a closely related field.

Required Experience: Ten (10) years of integrated Marketing experience with demonstrated success and at least three (3) years of experience leading people and teams. Aviation experience preferred. Destination marketing experience preferred, but not required. Also preferred: professional and relevant accreditation(s).

Required Licenses: A valid Driver’s License is required at the time of application.

How To Apply:

A fully completed official online RTAA Employment Application must be submitted through an online process. This position will close on Wednesday, January 31, 2024, or at any point after January 22^nd, 2024, if we have received enough applications to make a hiring decision. To apply, visit: www.renoairport.com/careers.

Please read the following carefully! We want you to be successful, and there are certain things that you need to know. We use your application (not your resume!) to determine whether or not you meet the minimum qualifications.

Tips For Success

• For each job, use the “Experience: Work History” section to carefully describe your work experience, education, training, and any other information you’d like us to know. Go ahead and submit a resume if you’d like. It’s not required, just supplemental.
• Make sure you clearly state how you meet the minimum qualifications listed on the job announcement.
• Please provide at least five years of employment history. If you had more than one position with the same employer, list each position separately along with the time or dates you were in each position.
• Explain any gaps of employment of 6 months or more in the work history section. To do this, just add a ‘New Position’ and write ‘Unemployed’ for the Company and what was occurring under the "Title" (e.g., unemployed, student, etc.), and list dates.

Questions about the application, recruitment, and/or selection process, the physical demands of the position, or requests for a reasonable accommodation, should be addressed to the RTAA People Operations Office at (775) 328-6450.

Selection Procedure:

Review of Application: After submission, the application will be reviewed to determine if it is complete and if minimum qualifications are met. For those applicants found to meet minimum qualifications, the next step of the process will be an application evaluation. It is essential that applications include detailed information regarding education and experience to enable evaluation of the application.

Interview Process: Based on the application evaluation process, only the most qualified applicants will be considered for an interview. The interview process may include an initial panel interview, followed by subsequent assessment exercises to demonstrate the ability to perform job-related tasks and/or employment interviews with other RTAA personnel.

Pre-Employment Requirements: The RTAA requires each candidate to successfully complete employment history verification prior to being considered for employment. All employment offers are subject to successful completion/passing of a drug-screening test, a fingerprint criminal history records check, and an Airport Security Badging test.