B2B Marketing Manager

We’re Rentable, a rental platform on a mission to make rentals the next category of e-commerce. In addition to operating one of the largest rental marketplaces in the U.S. (Rentable.co), we offer a dynamic reporting platform (ApartmentIQ) that provides property management companies with real-time competitor data.

The Role

We’re looking for a creative and ambitious B2B outbound marketing leader with a proven track record of increasing lead generation through outbound marketing initiatives. Our team is still small and the ideal candidate will be comfortable performing everything from writing direct response marketing content themselves to stepping back and planning Rentable’s overall marketing strategy.

If you’re passionate about driving customer growth at an early-stage company and have expertise in content creation for generating revenue, let’s talk!

Responsibilities:

• Lead all outbound marketing efforts to drive predictable, scalable, and repeatable sales pipeline
• Establish KPIs and track performance to ensure marketing plans are delivering expected business outcomes
• Bring an A/B testing and optimization framework to every approach
• Oversee end-to-end channel lifecycle of B2B content (ideation, writing, design, build, and QA)
• Develop data-driven hypotheses and growth marketing experiments to drive customer acquisition, activation, onboarding, engagement & retention
• Conduct and analyze research to identify trends or opportunities in new and existing markets
• Leverage customer insights and market research to develop marketing and content strategy
• Assist with new product branding, collateral development and launches
• Build and manage engaging content driving qualified pipeline to our high performing sales team
• Grow new leads by converting traffic from our customer landing pages
• Optimize marketing automation and lead nurturing process through email, content and social channels

Qualifications:

• 5 years as a B2B outbound marketing professional
• Strong marketing foundation with a focus in strategic planning, content creation, demand and lead generation
• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
• Expertise in the use of email automation tools 
• Past work experience at a fast pace, dynamic environment with an entrepreneurial mindset
• Metrics-driven, analytical and process-oriented  
• Excellent writing, editing, and interpersonal skills
• Must have a do-it-yourself mentality, you’ll start as an autonomous team of one!

Perks of Working for Rentable:

• 100% remote workplace
• Competitive Compensation
• Stock Options
• Open Vacation Policy (you take vacation whenever you want)
• Medical, Dental, and Vision Insurance
• 100% paid Short-Term Disability, Long-Term Disability, and Life Insurance program
• 401k Program
• Laid back work environment/schedule
• No A**hole policy