What are the responsibilities and job description for the Strategist position at Rescue Agency?
The Company
Rescue is a full-service marketing agency with a mission to make healthy behaviors easier and more appealing. Since our founding in 2001, Rescue has been exclusively focused on researching, developing, and implementing positive social change campaigns in public health. We provide research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to government, non-profit, and healthcare clients in over 25 states and provinces, as well as to federal government agencies.
Rescue’s health behavior change marketing campaigns focus on topics such as tobacco, obesity, substance and alcohol prevention; the promotion of exercise, eating healthy foods, early childhood development, and after school programs; and other topics that promote healthy living. Rescue’s behavior change campaigns focus on diverse populations within teen (13 - 17), young adult (18 - 26), and adult (18 ) populations in both rural and urban areas, resulting in a wide variety of campaign styles and strategies.
We believe that marketing can do more than sell goods, it can create good, and we are looking for team members that are ready to work hard to create a healthier world.
The Job
We are looking for a talented Strategist who can see the world from other people’s points of view. This role is all about determining the right audience, the right message for that audience, and inspiring creative teams to make great, effective work. To be successful in this role you’ll need to have end-to-end experience from initial data digging, working with research, developing briefs, presentations and longer form papers, incorporating comms plans, leveraging measurement and analytics, and guiding both research and creative along the way.
Day-To-Day Activities:
Strategic development
Develop strategic positionings for public health brands, and see that strategy across all campaign elements, analytics and evaluation
Determine behavioral health outcomes / goals for our campaigns
Develop clear, succinct creative briefs, decks and papers for new and existing brands
Outline messaging architecture - what a brand will say, over time
Research partnership
Use a combo of quant research and cultural trends to tell a story
Clearly outline qual and quant research needs
Participate in focus groups and help define learnings / recommendations
Delve into quant trackers & data to find those hidden gems that can prove your theories
- Creative partnership
- Inspire and guide creative teams based on strategies listed above
Provide insights, facts and ideas for the team to work with as necessary
Ensure brand and assets are on strategy and appropriate for our audiences, behaviors and clients
- Comms planning partnership
Work with comms planners to integrate comms frameworks and messaging
Collaborate on campaign objectives and KPIs
Partner and connect the dots cross-channel, to ensure the development of cohesive communications plans, strategies, and programs
Collaboration & presentation
Work with, partner with and inspire across teams
Meet with clients to listen, present and discuss strategic pov
Present and discuss work both internally and externally
Required Qualifications:
9 years relevant experience OR Bachelor's Degree 4 years relevant experience OR
Master's Degree 2 years relevant experience
Marketing, ad agency experience preferred
Extensive writing experience to guide creative teams
Experience with client-facing work
Ability to learn about / understand a wide range of points of view
Location: Rescue is a remote work-friendly employer. With limited exceptions, remote work is allowed on a case-by-case basis. Please contact Careers@RescueAgency.com if you have any questions.
Status: Full-time
Benefits: Learn more about the benefits of working at Rescue here: http://rescueagency.com/careers/
Travel: Estimated at most 2x per quarter, may be more or less depending upon COVID, client and public speaking opportunities
If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.
The Fine Print
Environment:
All business-related environments are tobacco-free.
COVID-19 Vaccine Mandate:
All employees hired must be fully vaccinated against COVID-19 prior to their first day of employment. This includes employees who telecommute and work remotely. For Pfizer or Moderna, that is two weeks after an employee has received the second dose in a 2-dose primary series. For Johnson and Johnson (J&J)/Janssen, that is two weeks after an employee has received a primary single-dose.
Physical Requirements:
Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.
The Application
All applications must be submitted through Rescue’s online careers system (unless you qualify to request a reasonable accommodation, as detailed at RescueAgency.com/careers). We do not accept applications via email, mail, fax or in-person delivery. Please send questions to careers@rescueagency.com. All applicants must provide direct examples of past work.
PLEASE NOTE: All email correspondence that you receive from Rescue Agency will be sent through an ‘@rescueagency.com’ email address. We recommend that you disregard any emails posing as authentic Rescue Agency accounts (e.g. @rescueaggency.com or rescueagency.jobs@gmail.com). If you receive a message from a Rescue employee, you can verify the legitimacy of the message by contacting us at careers@rescueagency.com.
Rescue | The Behavior Change Agency is an EEO/Minority/Female/Disability/Protected Veteran Employer
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