What are the responsibilities and job description for the Social Media Marketing Specialist position at Revel IT?
As Social Media Specialist, you will be responsible for the development and implementation of social media content and channel management for USA accounts. You will focus on creating well-branded, strategic and prioritized content plans, and monitoring responsive activity, across our owned channels.
As a member of our broader RDC Commercial Enablement team, you appreciate the art and science, the creative and data, of our work. You welcome opportunities to pivot on strategy or tactics as appropriate. You possess affinities for both narrative- and customer-driven storytelling, with an eye for good branding and design in social media spaces and across our digital ecosystem.
You will focus on making data-minded decisions for social media content, connecting among stakeholders and team members involved, identifying nimble ways of working, and modeling a collaborative spirit. You will shape the delivery of our on-strategy social media campaigns and projects, build and manage our online communities, and ensure compliance across channels. You will especially co-create solutions with our Social Media Manager to maximize value among marketers, communicators and various other internal partners.
Key Roles & Responsibilities
● Develop social media plans in partnership with our Social Media Manager, including written, visual and/or multimedia components, always laddering up to our priorities
● Play a centerpiece role in the start-to-finish creative process, inclusive of innovative social channel and engagement strategies, content ideation and development, and calendaring
● Serve as a steward of best practices and standards implemented across all social channels, ensuring that projects across our business are in line with our often-evolving strategies, as well as relevant policies and procedures
● Make trend- and data-driven choices on content, design and distribution based on your strong understanding of business priorities, in concert with our strategy- and audience-focused Social Media Manager
● Shape a holistic story about Roche Diagnostics in the U.S. by managing our consistent social media presences, including verbiage, voice, visuals and more
● Collaborate closely with cross-functional colleagues and, at times, external agency partners to align on content strategy, development and cadence of publishing/amplification across social channels
● Shape proactive and reactive social messaging based on factors such as ongoing social media conversations (direct and indirect), media coverage, inclusive language, etc.
● Partner with Global colleagues to ensure consistency with our holistic Roche story and campaigns, maintaining open lines of communication with these counterparts
● Ensure all appropriate regulations are adhered to – in collaboration with subject matter experts in Medical, Legal, Regulatory Compliance, Digital, People & Culture and others – across all current- and future-state social platforms and technologies that our team oversees
● Participate in developing and communicating about processes and procedures, timely content/channel refinements, channel/content audits, etc.
Knowledge, Skills & Attributes
● Bachelor’s degree in communications, journalism, public relations or related field
● Minimum 5 to 8 years in communications, marketing or another relevant business experience
● Exceptional writing and editing skills
● Lead, manage and mobilize project teams, influencing in a matrixed environment, creating an environment of teamwork and trust
Indicate below any additional preferred requirements:
● Experience in a highly regulated healthcare organization
● Excellent leadership qualities, including motivating others and establishing credibility
● Team-player mindset, enjoying building partnerships at all levels in an organization
● Demonstrated ability to prioritize multiple projects
