Director, Marketing (Elizabeth Arden)

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Job Overview:

• Understand brand needs and provide leadership, vision, and infrastructure support for the achievement of innovation and brand portfolio/category expertise against corporate businesses and brand equities.
• Establish and lead the overall strategic direction of the brand and franchises from concept to execution.
• Develop growth strategies and execute marketing plans to ensure continued growth of portfolio/brand/franchise
• Interact with regional marketing teams to ensure follow through on execution of all details of marketing programs including media campaign, digital/social media initiatives, sampling, in-store animations.
• Manage new product development process and creative process including: promotions, and collateral material development; copy approval; submission and follow up with Legal. R&D, regulatory, claims.

Major Duties:

• Lead and inspire the development, recommendation, and implementation of global strategies, new product innovations and global toolkit to drive the business globally.
• Provide leadership and collaborate across the organization in pursuit of business objectives with key partners, including but not limited to R&D, Market Research, Packaging, Operations, Education, Merchandising and Finance.
• Lead the development and execution of the Ceramide brand’s new product development process and associated education tools.
• Identify and oversee the application of new relevant consumer insights and trends that lead to innovation.
• Responsible for budgeting & non-working media.
• Lead and inspire the development of breakthrough brand communications and education
• Lead segment budget development and monitor from concept to communication development.
• Lead analysis and insights against brand and/or category review. Challenge and inspire others to uncover relevant and meaningful insights.
• Lead career management and development of direct reports (1 Brand Manager, 1 Associate Brand Manager). Set a positive example for direct reports in teaching them to develop talent and managing the careers of others.

Knowledge and Skills Required:

• Must be a dynamic leader who is comfortable with productive change and skilled in leading a team in a face-paced environment.
• Superior knowledge of the business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.
• Strong analytical and research capabilities to evaluate category opportunities and challenges and uncover new consumer insights.
• Collaboration cross-functionally in pursuit of brand/category and company business goals.
• Effective prioritization, implementation, and monitoring of brand/category plans and initiatives.
• Strong communication skills to persuade others, articulate a point of view, and set direction.
• Effective supervision and training of direct reports in the achievement of brand/category objectives.
• Must be able to create a compelling, organized and strategic marketing deck
• Strong creative and analytic skills.  Strong skills in Powerpoint and Excel.
• Experience and appreciation for the changing digital landscape.
• Comfortable with product evaluations and the entire NPD process.

Education and Experience Required:

• Bachelor’s Degree required.
• MBA highly desired.
• 8 – 10 years of relevant work experience in a marketing or product management capacity
• Experience and/or deep interest in skincare category preferred
• Experience working in a global marketing capacity

The base pay range for this position in New York City is $150,000 and $175,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location.  Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits.  Employees are covered by the company-paid basic life insurance policy.  Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.  Employees are also able to enroll in our 401k Retirement Savings Plan. 

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

This role is eligible for an annual bonus based on company performance.

Salary : $150,000 - $175,000