Marketing Director
Job Posting for Marketing Director at Rhythm City Casino
Department Name:
Administration
Summary:
The Marketing Director will oversee and provide strategic direction to staff in carrying out advertising, promotions, player development and entertainment for the resort. The position will work with operations to develop effective marketing and advertising programs that support all aspects of the resort including non-gaming amenities. Working closely with the Chief Marketing Officer and Shared Services, they will develop and execute short and long range advertising and marketing plans to enhance the opportunity for market share and profit growth. The Marketing Director will utilize analytics and reports, industry trends, competition and demographics to capitalize on marketing opportunities and stay competitive in the industry.
Essential Functions:
- Create public relations plans for property activities and product releases including use of social media
- In coordination with ECR Business Intelligence, develop and manage annual marketing plan for the resort, including direct mail, advertising, promotions and special events
- In coordination with ECR Business Intelligence, develop and manage short and long-range strategic marketing plans for Resort Club and Player Development
- Prepare and present the annual marketing plan
- Ensure satisfactory profit/loss ratios are attained for casino promotions
- Ensure completion of monthly competitor tracking information and oversee the shopping program
- Implement special programs for Elite and Classic Resort Club members to maximize profitability
- Oversee the development of offers, promotions and special events
- In coordination with ECR Marketing, develop the annual entertainment events plan and the execution of entertainment events during the year
- Work with agency and internal partners to schedule all types of advertising to reach desired demographics through digital media, direct mail, newspaper, radio, television, billboard, etc.
- Work with the ECR Digital Marketing Coordinator to develop quarterly and annual Digital Advertising, Social Media and Reputation Management goals. Ensure all creative is done in accordance with the brand guidelines for Elite Casino Resorts and the resort location.
- Provide internal signage and support to promote all outlets and promotions within the resort
- Continually search out new markets, identify consumer needs and effectively match and/or package existing products to meet needs.
- Provide on-going training to ensure staff is making sound reinvestment decisions and remain thoroughly knowledgeable of the card program, club benefits, resort amenities/promotions and all marketing programs and promotions.
- Oversee and administer policy and procedure for operational initiatives and event/promotional support.
- Work closely with operations to develop specific advertising plans to achieve each outlet’s annual goals
- Communicate all casino and outlet promotions and events to the ECR Business Intelligence team in the monthly marketing planning and proforma process
- Keep up on casino and non-gaming promotion performance and communicate results to the General Manager and Communicate all marketing updates and changes to the General Manager and Department Directors
- Provide feedback to General Manager regarding service levels, profitability and opportunities
- Ability to travel to other Elite Casino properties to understand their slot operations and assist with projects as necessary.
- Manage expenses based on budgeted guidelines and business volumes to include payroll and staffing levels.
Required:
- Assure an environment which emphasizes cooperation, communication, and teamwork with all departments.
- Support compliance with all internal procedures and regulatory requirements, including those associated with underage and intoxicated guests.
- Support current law and policy to provide a work environment free from illegal and discriminatory behavior.
- Promote and ensure the safety and security of all guests and employees.
- Complete job duties with minimal supervision, maintain acceptable attendance, and use appropriate judgment and decision-making skills.
- Serve as periodic Manager on Duty (MOD), responsible for the direct supervision of all Casino operations and conduct of Casino employees while on duty.
- Job duties, tasks, work hours, work requirements, and other duties as assigned may be added or changed at any time.
Schedule:
Full-time: Schedule varies; to include nights, weekends, and holidays
Salary:
Based on experience & 80 hours of PTO on day 1
Salary.com Estimation for Marketing Director in Davenport, IA
$142,370 to $190,866
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Job openings at Rhythm City Casino
Rhythm City Casino
Davenport, IA
Full Time
Rhythm City Casino
Davenport, IA
Full Time
Rhythm City Casino
Davenport, IA
Full Time
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