Right At Home Clarksville - 2022 Best Of Homecare Employer Of The Year Winner!
The Sales and Marketing Manager is responsible for promoting sales and creating a positive identity for the company through promotional material and personal visits. The Sales and Marketing Manager is responsible for increasing care hours, developing a profitable referral source pipeline, and gaining market share.
Sales and Marketing Manager Essential Duties and Responsibilities
· Communicates effectively 1:1 and in group settings.
· Easily articulates the vision and standards.
· Keeps team and referral sources informed.
· Communicates information on market share strategy to team.
· Generates new solutions to problems or suggests innovative improvements to current processes.
· Creates promotional material as needed.
· Investigates competitive landscape and identifies opportunities to gain market share.
· Pre-plans weekly sales activities.
· Categorizes referral sources by profitability.
· Maintains up-to-date competitive files, charges and pay rates.
· Maintains all sales activity in the Customer Relationship Manager database.
· Maximizes efficiency and cost effectiveness in daily activities.
· Tunes in to the opinions, feelings and needs of people.
· Understands the impact of one’s behavior on others and is patient and empathetic.
· Lets others speak and actively listens to address specific needs.
· Builds and maintains trusting relationships with all stakeholders.
· Builds referral pipeline by nurturing genuine relationships.
· Exhibits friendliness, sense of humor, genuineness and a caring nature.
· Even when frustrated, treats people with respect.
· Is energized by developing and meeting annual sales goals.
· Establishes new sales opportunities.
· Passionately strives to achieve positive results.
· Conveys strong need to win.
· Has a reputation for not giving up.
· Continuously asks for the business.
· Leverages competitive environment to gain market share.
· Presents ideas and data, which outline new service opportunities and sales potential.
· Represents the agency in the community.
· Exhibits dynamism, enthusiasm, charisma, excitement and a positive “can do” attitude.
· Participates in educational opportunities in healthcare.
· Coordinates sales activity with all office staff to ensure appropriate follow-up.
· Is highly knowledgeable in the agency service lines, service fees and client base.
· Proposes services and institutes contractual agreements with clients.
Sales and Marketing Manger Knowledge, Skills, and Abilities
• High school graduate or equivalent with two years of business experience.
• Basic office and computer skills and organizational abilities. Excellent interpersonal relations abilities. Excellent telephone skills.
• Knowledge of common medical terminology.
• Able to work independently, demonstrating sound judgment.