What are the responsibilities and job description for the E-Commerce & Web Manager position at Robert Half?
Job Description
Description
E-commerce marketing detail oriented who is passionate about DTC ecommerce, website effectiveness and performance, and thrives in a team environment. The right person will develop and implement our company's Ecommerce plan and be responsible for all aspects of website operation, content publishing, user experience, tracking and analytics, and integration with digital marketing programs and technologies. Our eCommerce platform is now being migrated to Shopify Plus.
Duties and Responsibilities
• Develop and implement an Ecommerce plan based on business strategy, goals, and objectives
• Perform day-to-day management of Ecommerce operations to achieve goals and objectives
• Manage the Ecommerce web maintenance and development team
• Manage search engine optimization strategy, plan, and implementation
• Manage UX and conversion rate optimization program
• Maintain working knowledge of best practices in ecommerce and digital marketing
• Maintain product catalog, pricing, and inventories
• Collaborate with team members to support overall marketing strategies and initiatives
• Collaborate with team members to support DTC order processing, fulfilment, and tracking
• Support customer service team with technology and data integrations
• Implement marketing automation and personalization programs
• Stay abreast of changes and innovations in the ecommerce and digital industry
• Stay abreast of competitor sites and our relative position of performance
• Develop a deep knowledge of department process and provide efficiencies
Technology Management
• Shopify CMS, OMS, PMS (Magento experience is helpful)
• Google UA and G4 tracking and analytics (UTM-based analytics)
• eCommerce operations (orders, customers, products, business tracking and analytics)
• Klaviyo email and SMS eCRM and marketing (or equivalent)
• Yotpo rating and reviews (or equivalent)
• Fraud management and chargeback optimization tools (Signifyd or equivalent)
• Subscription management and fulfillment tools (Recharge, Ordergroove, etc.)
• Google Search Center and related SEO tools (Core Web Vitals, SEM Rush, etc.)
• Technical understanding of all elements of the marketing technology stack
Requirements
DTC, Shopify
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
© 2023 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
E-commerce marketing detail oriented who is passionate about DTC ecommerce, website effectiveness and performance, and thrives in a team environment. The right person will develop and implement our company's Ecommerce plan and be responsible for all aspects of website operation, content publishing, user experience, tracking and analytics, and integration with digital marketing programs and technologies. Our eCommerce platform is now being migrated to Shopify Plus.
Duties and Responsibilities
• Develop and implement an Ecommerce plan based on business strategy, goals, and objectives
• Perform day-to-day management of Ecommerce operations to achieve goals and objectives
• Manage the Ecommerce web maintenance and development team
• Manage search engine optimization strategy, plan, and implementation
• Manage UX and conversion rate optimization program
• Maintain working knowledge of best practices in ecommerce and digital marketing
• Maintain product catalog, pricing, and inventories
• Collaborate with team members to support overall marketing strategies and initiatives
• Collaborate with team members to support DTC order processing, fulfilment, and tracking
• Support customer service team with technology and data integrations
• Implement marketing automation and personalization programs
• Stay abreast of changes and innovations in the ecommerce and digital industry
• Stay abreast of competitor sites and our relative position of performance
• Develop a deep knowledge of department process and provide efficiencies
Technology Management
• Shopify CMS, OMS, PMS (Magento experience is helpful)
• Google UA and G4 tracking and analytics (UTM-based analytics)
• eCommerce operations (orders, customers, products, business tracking and analytics)
• Klaviyo email and SMS eCRM and marketing (or equivalent)
• Yotpo rating and reviews (or equivalent)
• Fraud management and chargeback optimization tools (Signifyd or equivalent)
• Subscription management and fulfillment tools (Recharge, Ordergroove, etc.)
• Google Search Center and related SEO tools (Core Web Vitals, SEM Rush, etc.)
• Technical understanding of all elements of the marketing technology stack
Requirements
DTC, Shopify
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
© 2023 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
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