What are the responsibilities and job description for the Marketing Content Manager position at Robert Half?
As a motivated copywriter, you will manage clients who are part of the firm’s executive LinkedIn program and help build the brand equity of the client's corporate and personal leadership content.
• Write effective announcements for senior stakeholders’ LinkedIn profiles
• Scale the service and onboard contractors for supporting the creation, publishing and reporting of content for additional stakeholders
• Work with senior stakeholders to propose drafts, edit and publish materials
• Operate social media content platform and adjust approaches to copy based on performance of materials
• Research third-party news articles to suggest to stakeholders for featuring with custom commentary on their LinkedIn channels
• Report on content performance using Global Marketing’s analytics tools
• Support editing and copywriting requests on web, thought leadership and other corporate content deliverables as needed
Requirements
• Minimum of five years of experience writing and managing digital content campaigns
• Proficient in advising senior stakeholders and interacting with them
• Knows best practices for generating engagement on LinkedIn
• Ability to work independently in a fast-paced and evolving environment
• Strong written and oral communications skills
• Experience using social media publishing and analytics platforms (Oktopost a plus )
• Able to research and identify relevant third-party content for blogging purposes
Salary : $90,000 - $100,000
