What are the responsibilities and job description for the SEM Analyst position at Robert Half?
Job Description
Description
Robert Half's healthcare client is currently hiring for a Search Engine Marketing Analyst. They are a nonprofit integrated care delivery and financing system based in Bloomington, MN. You'll find a culture where they live their values of excellence, compassion, integrity, and partnership. By working together, they will improve health and well-being, create exceptional experiences for those we serve and make care and coverage more affordable. They seek colleagues who wish to help advance diversity, equity and inclusion and foster an environment where everyone feels welcome, included, and valued.
As part of their Web & Mobile Marketing team, the Search Engine Marketing (SEM) Analyst will be responsible for helping execute/optimize paid search programs, performing data analysis, and supporting internal client and external vendor management. The SEM Analyst will work closely with the SEM and SEO team to coordinate an integrated campaign to reach target audiences with targeted and relevant content and calls to action to help the organization reach its growth goals.
Requirements
Required Qualifications :
Preferred Qualifications :
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Robert Half's healthcare client is currently hiring for a Search Engine Marketing Analyst. They are a nonprofit integrated care delivery and financing system based in Bloomington, MN. You'll find a culture where they live their values of excellence, compassion, integrity, and partnership. By working together, they will improve health and well-being, create exceptional experiences for those we serve and make care and coverage more affordable. They seek colleagues who wish to help advance diversity, equity and inclusion and foster an environment where everyone feels welcome, included, and valued.
As part of their Web & Mobile Marketing team, the Search Engine Marketing (SEM) Analyst will be responsible for helping execute/optimize paid search programs, performing data analysis, and supporting internal client and external vendor management. The SEM Analyst will work closely with the SEM and SEO team to coordinate an integrated campaign to reach target audiences with targeted and relevant content and calls to action to help the organization reach its growth goals.
Requirements
Required Qualifications :
- Cumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and Bing
- Proven track record of success driving strong positive results through paid search marketing programs
- Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels
- Aptitude to manage paid search campaigns in a highly dynamic, collaborative, and matrixed environment
- ability to make correlations between strategies and tactics, and intermediate knowledge of campaign execution
- They will be a team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.
- High attention to detail, critical-thinking, problem-solving skills are a must.
Preferred Qualifications :
- Healthcare or consumer brand experience
- Google Ads Experience
- Adobe Analytics Experience
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Salary : $70,000 - $85,000
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