What are the responsibilities and job description for the Social Media Manager position at Robert Half?
Social Media Manager 3-Month Contract Parttime- Hybrid in Austin, TX
We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence, engage with our target audience, and drive traffic to our platforms. You will be responsible for managing our social media accounts, creating compelling content, analyzing performance metrics, and staying updated on industry trends. The ideal candidate is creative and has a deep understanding of various social media platforms.
Responsibilities:
- Develop and execute social media strategies to achieve brand objectives, increase brand awareness, and drive engagement.
- Manage and maintain all company social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Create, curate, and schedule engaging and relevant content for social media platforms, ensuring consistency in brand messaging and tone.
- Monitor social media channels, respond to comments, messages, and inquiries in a timely manner.
- Implement social media advertising campaigns and track their performance using relevant analytics tools.
- Stay up-to-date with industry trends, social media best practices, and emerging platforms, and recommend strategies for incorporating them into our social media efforts.
- Collaborate with cross-functional teams, including marketing, design, and content, to ensure social media integration and consistency across all channels.
- Monitor and analyze social media metrics to measure the success of campaigns and identify areas for improvement.
- Stay informed about our target audience, their preferences, and behaviors, and tailor social media content to effectively engage with them.
- Identify and engage with influencers and brand advocates to expand our social media reach and enhance brand credibility.
- Prepare regular reports on social media performance, including key metrics, insights, and recommendations for optimization.
Requirements
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Proven work experience as a social media manager or a similar role.
- In-depth knowledge of social media platforms, their respective audiences, and best practices for engagement.
- Experience in managing social media advertising campaigns and utilizing analytics tools to track performance.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
- Strong analytical skills and the ability to interpret data and draw actionable insights.
- Creative thinking and a keen eye for visual aesthetics.
- Proficiency in using social media management and scheduling tools.
- Familiarity with SEO principles and practices.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strong organizational and project management skills.
