Social Media Specialist

Description

We are offering a contract employment opportunity for a Social Media Specialist in Austin, Texas. In this role, you will be responsible for a variety of tasks related to social media advertising and analytics. You will be working in a fast-paced environment where your expertise in platforms such as Facebook, Instagram, Google , and Hootsuite will be highly utilized.

Responsibilities

Develop and implement social media strategies to increase brand awareness and customer engagement
Use tools such as Google Analytics and Facebook Insights to track the success of social media campaigns
Plan and manage advertisement campaigns on platforms like Google AdWords and Meta Ads
Create engaging blog content to attract and retain customers
Use Facebook Ads Manager and Google Ad Manager to optimize ads and reach target audiences
Monitor and respond to customer feedback on social media platforms
Collaborate with the team to ensure brand consistency across all platforms
Stay up-to-date with current technologies and trends in social media, design tools, and applications
Use analytics data to inform future social media campaigns
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.

Requirements

Proficiency in using social media platforms including but not limited to Facebook, Instagram, and Google
Experience in using social media management tools such as Hootsuite
Demonstrable skills in running advertisements on social media platforms
Strong understanding of social media analytics, including Facebook Insights and Google Analytics
Experience in blogging to enhance brand awareness
Familiarity with campaign planning and execution on various social media platforms
Knowledge of Meta Tag usage in social media content
Experience in managing Facebook Ads, including use of Facebook Ads Manager
Proficiency in managing Google Ads, including use of Google Ad Manager and Google AdWords
Ability to create and optimize social media content to drive engagement and conversions
Strong understanding of how to use social media for brand awareness and engagement
Familiarity with the latest trends and best practices in social media marketing.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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