What are the responsibilities and job description for the Director of Marketing - Custom Biotech position at Roche?
Company
Roche Diagnostics is a division of Roche. We develop and integrate diagnostic solutions that address the challenges of today and anticipate the needs of tomorrow. In more than 100 countries, we offer the industry’s most comprehensive in vitro diagnostics solutions, covering molecular diagnostics, clinical chemistry and immunoassays, tissue diagnostics, point of care testing, patient self-testing, next-generation sequencing, and laboratory automation and IT, and decision support solutions.
Who We Are
Building on over 30 years of industry experience, Roche Custom Biotech uses the powerful multidisciplinary skills found in Roche facilities worldwide. The team offers products and solutions for manufacturers in the diagnostics and pharma biotech industry, ranging from raw materials to system solutions for bioprocessing. Leveraging the unique know-how of Roche Diagnostics and Roche Pharmaceuticals, Custom Biotech delivers high-quality raw materials, instrumentation, products, and services for the biopharmaceutical, cell therapy, and in vitro diagnostics markets.
Role:
Director of Marketing will lead the US Custom Biotech marketing team in this role, including developing the US market plan and/or launching programs to create/maximize demand. Leads or provides leadership for product/brand management, product launch, advertising, public relations, market research, pricing, forecasting, business development and product strategy implementation to achieve marketing objectives. Responsible for or supporting product lifecycle planning. Develops marketing strategies to ensure effective product placement relative to market opportunities. Develops marketing plans by translating these into operational and profit goals to achieve and/or enable market growth and objectives. Using primary, secondary, and syndicated market research approaches determines market conditions and preferences in local, regional, or national areas to determine potential products and services. Develops overall objectives and long-range goals of the Custom Biotech portfolio of products. Responsible for the development or provide input into all marketing deliverables for product commercialization and lead development of product labeling required for initial and global launch development. Coordinates the planning and execution of sales training for the Custom Biotech sales team. Provides input into Global Strategic Planning. Selects, develops, and evaluates employees to ensure the efficient operation of the function.
Job Facts:
Builds strong, high-level relationships with global counterparts to ensure the efficient execution of business plans and profit objects.
Coaches, leads, and develops direct reports.
Directs hiring, staffing, training, and performance evaluations.
Supports the development and implementation of successful solution-based sales strategies. Promotes cross divisional communication to maximize total product portfolio penetration.
Develops key strategies and supports execution with sales team.
Creates and promotes a collaborative internal environment.
Analyzes and controls expenditures of department and maintain accountability for budgetary requirements.
Who You Are:
Bachelor’s Degree or equivalent experience, advanced degree preferred
7 years relevant marketing or equivalent experience with demonstrated success
5 years management experience with demonstrated strong competency and proven track record in marketing management and leadership
Excellent oral and written communication skills including making impactful presentations
Problem solving skills
Ability to work in a regulated environment
Strategic planning and organizational skills
High levels of marketing proficiency and industry specific experience
Relocation assistance is not being provided
LI-OC1
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.
Unless entitled to a reasonable accommodation under applicable law, employees are required to be fully vaccinated against COVID-19 in accordance with customer requirements, the company’s health and safety obligations and/or applicable law or guidelines.
Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
If you have a disability and need an accommodation in connection with the on-line application process, please email us at US.Accommodation@roche.com.
Job Level:
Manager with direct reports
