What are the responsibilities and job description for the Assistant Director-Enrollment Marketing position at Rochester Institute of Technology?
Assistant Director-Enrollment Marketing
6712BR
Enrollment Management
Enrollment Marketing
Detailed Job Description
Reporting to the Assistant Vice President for Enrollment Marketing, the Assistant Director is an integral part of the Enrollment Marketing team that leverages creativity and technology to educate, inform, and engage prospective students, parents, counselors, and others on the benefits and value of an RIT experience.
The Assistant Director of Enrollment Marketing leverages social and other platforms to capture the experiences and voice of the RIT community for the purposes of storytelling. In coordination with the brand positioning of the university, the Assistant Director is talented in seeing opportunities to share personalities, experiences, and outcomes that differentiate RIT in the competitive enrollment marketplace. Coordinating with the university's social media team, the Assistant Director will use management tools, content calendars, and analytics to tell RIT's story on social media. Additionally, she/he works closely with the division's ambassador groups in Undergraduate Admissions and Graduate Enrollment Services to facilitate their engagement with prospective students.
In addition, the Assistant Director uses information to create marketing hypotheses, perform campaigns to test hypotheses, and optimize learning to generate deliver multi-channel communications (print, email, SMS, web) to external market audiences (first-year, transfer, graduate, international students) and targeted influencer populations (parents, school counselors, transfer counselors, agents) to achieve enrollment outcomes for key recruitment areas
The Assistant Director is a member of a small and agile team that reports directly to the Assistant Vice President for Enrollment Marketing with dotted line responsibility to the university's social media team.
Department/College Description
Each year, the Enrollment Management division works to enroll approximately 5,000 new students and provides financial aid information and services to more than 12,000 students.
Required Minimum Qualifications
Preferred Qualifications
Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: 117A
Required Application Documents
How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
The direct link to this posting can be found here: https://sjobs.brassring.com/
Additional Details
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the "Great Colleges to Work For." RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Govjeid-fdf14bdc38a94a49912eaf6d44196c01
6712BR
Enrollment Management
Enrollment Marketing
Detailed Job Description
Reporting to the Assistant Vice President for Enrollment Marketing, the Assistant Director is an integral part of the Enrollment Marketing team that leverages creativity and technology to educate, inform, and engage prospective students, parents, counselors, and others on the benefits and value of an RIT experience.
The Assistant Director of Enrollment Marketing leverages social and other platforms to capture the experiences and voice of the RIT community for the purposes of storytelling. In coordination with the brand positioning of the university, the Assistant Director is talented in seeing opportunities to share personalities, experiences, and outcomes that differentiate RIT in the competitive enrollment marketplace. Coordinating with the university's social media team, the Assistant Director will use management tools, content calendars, and analytics to tell RIT's story on social media. Additionally, she/he works closely with the division's ambassador groups in Undergraduate Admissions and Graduate Enrollment Services to facilitate their engagement with prospective students.
In addition, the Assistant Director uses information to create marketing hypotheses, perform campaigns to test hypotheses, and optimize learning to generate deliver multi-channel communications (print, email, SMS, web) to external market audiences (first-year, transfer, graduate, international students) and targeted influencer populations (parents, school counselors, transfer counselors, agents) to achieve enrollment outcomes for key recruitment areas
The Assistant Director is a member of a small and agile team that reports directly to the Assistant Vice President for Enrollment Marketing with dotted line responsibility to the university's social media team.
Department/College Description
Each year, the Enrollment Management division works to enroll approximately 5,000 new students and provides financial aid information and services to more than 12,000 students.
Required Minimum Qualifications
- 3 to 5 years experience in marketing or related area
- Strong writing, editorial, and communication skills
- Knowledge of trends, best practices, and technology in social media, digital engagement, content creation and marketing
- In-depth knowledge of social media platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and more
- Experience with social media advertising
- Creativity
- Experience analyzing performance analytics
- Able to demonstrate a knowledge of social media customer service
Preferred Qualifications
Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: 117A
Required Application Documents
How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
The direct link to this posting can be found here: https://sjobs.brassring.com/
Additional Details
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the "Great Colleges to Work For." RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Govjeid-fdf14bdc38a94a49912eaf6d44196c01
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