Job Summary: The Director of Sales is responsible for maximizing sales opportunities and profitability for the hotel, waterpark, and event center by selling and booking hotel rooms and event space. Responsible to oversee, prospect, qualify and maintain new and existing accounts in the corporate, corporate group and convention group (including SMERF) market segments for the hotel. Plan strategies and solicit hotel business focusing on increasing hotel revenues and occupancy levels, through yield management practices and active solicitation in assigned market segments.
Responsibilities
- Develop an aggressive and market appropriate on-going sales building plan for the booking of the hotel and conference center, with cooperation and direction from the General Manager (GM).
- Design, complete and prepare follow-up action steps for sales calls in designated market segments, in cooperation with the overall Sales Department mission.
- Generate revenues and make a positive impact on the hotels’ gross operating profit and customer satisfaction/service standards.
- Participate and assist with contracts and booking details for business conference or association groups and events needing function space and sleeping rooms. Refer food and beverage arrangements to Catering Director.
- Actively participate in greeting, and other guest relations work, in a hands-on manner, for the property’s business conference or association clients when they are having a function or event.
- Participate in a weekly/monthly property sales meeting process with sales staff, General Manager, Catering Director, department staff management meetings, pre- and post- conference client meetings, and CVB Director and staff.
Qualifications
- High School Diploma or GED required. College degree in hospitality management preferred.
- Experience: 2-5 years of sales and marketing experience required. Supervisory experience required. Some prior catering sales experience preferred.
- Licenses or Certificates: State requirements
Ability to use computer for daily work. Strong knowledge of spreadsheets, word processing, advertising and photo software.
Possess working knowledge of catering software and hotel front desk POS systems.
Communicate effectively with staff and guests, verbally and in writing. This being done with a strong understanding of the English language.
Establish and maintain effective working relationships with employees and customers.
Possess strong interpersonal, sales and marketing experience and skill. Demonstrate organizational, planning and goal setting skills.
Possess extensive demographic knowledge of region, state, city hotel and conference center competitive market.
Possess extensive knowledge and skill working with marketing and advertising mediums: print, TV, radio, and social media.
Knowledge of food and beverage menus, presentation of food and beverage items, food delivery, guest service and room setup helpful.
Follow written and verbal instructions. Act independently with minimal supervision.
Good driving record and able to drive a car for travel.
Thorough knowledge of federal, state and local laws governing equal employment opportunity and civil rights, occupational safety and health, wage and hour issues, labor relations, and corporate and property-specific policies.
Exert well-paced ability to maneuver between functions occurring simultaneously.
Occasionally lift up to 25 lbs.
Sit at keyboard during long periods of time.
Climb steps in hotels that do not provide elevators.
Travel by car and air frequently.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.