Copywriter

The revolution won't be televised. It will be streamed. Want to help us build it?

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable — and valued — contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines.

The Role:

Are you obsessed with the latest tech? Do you get the same excitement over a snappy headline as a shocking twist in your latest binge-watch? Do you have a staunch opinion on the Oxford comma and friends who are tired of hearing about it? Let's chat.

We need an experienced copywriter with a flair for the creative to help us with an upcoming marketing initiative. Your mission would be to write clear, impactful copy that would convince someone to buy a new Roku product. The copy needs to be casually familiar and simple enough for all to understand while motivating the reader to seek additional information and (hopefully) make a purchase. We'll help get you up to speed on the lineup of Roku products, their unique selling propositions, and how to position them to a given audience.

What else… right, you'll need to be organized and able to manage multiple tasks at once, prioritizing to consistently meet deadlines. Flexibility is important, as you'll occasionally need to navigate changes that happen in a fast-paced environment. Most importantly, we want someone that has a true passion for copy and seeing it come to life in ways that impact millions of people on a daily basis. Sound good?

What You'll Be Doing:

• Write compelling copy for marketing campaigns aimed at selling Roku products.
• Collaborate with cross-functional teams to ensure that copy reflects key product positioning, align with visual designers for a cohesive look and feel, and support overall business goals.
• Establish a deep understanding of the Roku product family and the unique positioning and value propositions associated with each product.
• Ensure that research data, such as information from Consumer Insights related to product positioning or consumer perceptions, are used for reference in copy development.
• Complete projects with a high degree of autonomy, confidence, and attention to detail. This includes effective management of multiple projects at a time, meeting deadlines, and project prioritization.
• Have fun and be creative. Embrace the tone and personality of the Roku brand and bring it to life across a wide variety of touchpoints.

We're Excited if You Have:

• 5-7 years of relevant copywriting experience at a consumer technology company; experience in the streaming, TV, or related industry is a plus.
• Experience with digital display advertising and/or paid social campaigns.
• Familiarity condensing techy terms into everyday language.
• Demonstrated track record of successfully completing projects on time and at a high quality.
• Proven planning, prioritization, and organizational skills.
• Ability to receive feedback and use it constructively to achieve shared goals of a larger team.
• Skilled communicator with excellent verbal, presentation, and written communication skills.
• Bachelor's degree in Communications, English, Journalism, or equivalent required.

Roku Culture:

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

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