Position Summary:
The Social Media Coordinator must be committed to the mission, vision, and services of Roots and able to communicate these in written and verbal format to potential supporters, stakeholders, funders, and collaborative partners. You will develop original content and suggest creative ways to attract more supporters and promote our brand. The Social Media Coordinator is responsible for delegating duties, facilitating meetings, and monitoring analytics. This position ensures consistency and accuracy of messaging that will broaden the organization’s reach.
Duties and Responsibilities:
- Execute a results-driven social media strategy.
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with the communications team to create a social media calendar.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media marketing and influencer marketing strategy.
- Delegate specific tasks to team members.
- Ensure that team members adhere to deadlines.
- Monitor analytics for campaigns.
- Research audience preferences and discover current trends
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Train co-workers to use social media in a cohesive and beneficial way
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Create engaging text, image and video content
Competencies:
- Bachelor’s degree in related field preferred such as Communications, Public Relations, Public Policy, Public Health, or related field preferred.
- At least 1 years of experience working in a communication related position, preferably at a nonprofit, community-based organization, or community clinic.
- Direct experience using social media management tools (Buffer, Hootsuite, Sprinklr)
- Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
- Experience with Microsoft Office (Excel, Outlook)
- Knowledge of analytics tools.
- Ability to multitask.
- Excellent time management skills.
- Excellent verbal and written communication skills.
- Ability to work as a leader and as part of a team.
- Familiarity with Oakland’s health disparities issues and needs.
- Interest/proficiency in working on issues affecting urban underserved, impoverished and marginalized communities of color.
Roots Community Health Center is proud to be an Equal Employment Opportunity/Affirmative Action Employer and values diversity of culture, thought and lived experiences. We seek talented, qualified individuals regardless of race, color, religion, sex, pregnancy, marital status, age, national origin or ancestry, citizenship, conviction history, uniform service membership/veteran status, physical or mental disability, protected medical conditions, genetic characteristics, sexual orientation, gender identity, gender expression regardless of physical gender, or any other consideration made unlawful by federal, state, or local laws. Roots uses E-Verify to validate the eligibility of our new employees to work legally in the United States.