Job Posting for Digital Optimization Specialist - Flint Group at RR46
Flint Group is looking for a Digital Optimization Specialist to play a pivotal role in enhancing the online presence and performance of our clients’ digital assets. Your expertise will drive the strategic optimization of websites, landing pages and digital campaigns, ensuring optimal user experiences, increased conversion rates and overall success in achieving our clients’ marketing goals.
What You’ll Do
Conduct thorough website audits to identify optimization opportunities in terms of performance, user experience and conversion paths
Collaborate with internal teams to implement improvements that align with best practices and client objectives
Continuously monitor and analyze user behavior using web analytics tools to identify trends and areas for improvement
Develop and execute A/B and multivariate tests to optimize key conversion points on websites and landing pages
Utilize data-driven insights to make informed recommendations for improving conversion rates and user engagement
Work closely with the digital media team to optimize paid advertising campaigns, including search, display and social media ads
Monitor campaign performance metrics and adjust strategies as needed to improve click-through rates, conversion rates and overall ROI
Utilize analytics platforms to generate data-driven insights, trends and opportunities for improvement
Develop customized dashboards and reports to effectively communicate results to clients and internal teams
What We Need
Up-to-date knowledge of trends, techniques, and tools in digital optimization, conversion rate optimization and user experience design
Ability to communicate insights and best practices with internal teams to foster a culture of continuous improvement
Proficient in web analytics tools (Google Analytics, Adobe Analytics, etc.) and A/B testing platforms
Strong understanding of UX principles and best practices
Detail-oriented with a passion for staying up to date with industry trends and emerging technologies
Who You Are
Bachelor’s degree in marketing, business, statistics, or a related field
Excellent analytical skills and the ability to translate data into actionable insights
Strong communication skills to effectively collaborate with cross-functional teams and present findings to clients
Certifications in Google Analytics, Google Ads, or related fields are a plus
Salary.com Estimation for Digital Optimization Specialist - Flint Group in Fargo, ND
$92,521 to $115,305
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