What are the responsibilities and job description for the Marketing Coordinator position at Sally's Apizza?
Marketing Coordinator
Reports To: Senior Marketing Manager
Direct Reports: N/A
Key Relationships: Operations Team and Restaurant Level Management
The Role:
As the Marketing Coordinator, you will play a key role in the creation, curation, and execution of Sally’s marketing initiatives. This includes but is not limited to, social media, printed menus & materials, store-level marketing campaigns, and training content.
As A Marketing Coordinator, You Will...
Campaign Management:
Attention To Detail
Technical
Obsession for Apizza
True passion for the uncompromised quality and tradition of New Haven Apizza. Strive for excellence and bring your personal best to work every day.
Commitment To Our Guests
Demonstrate warmth and care while creating memorable moments of hospitality for all guests.
Strength of Character
Take pride in your job and use your best judgment to do what is right and fair even when no one else is looking. Actively seek to build trust with colleagues and guests.
We Are Hungry
We are a teaching and learning company filled with people who are hungry for knowledge and growth. Our hunger is insatiable, and we crave honest feedback to strengthen our skills and hold each other accountable.
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Reports To: Senior Marketing Manager
Direct Reports: N/A
Key Relationships: Operations Team and Restaurant Level Management
The Role:
As the Marketing Coordinator, you will play a key role in the creation, curation, and execution of Sally’s marketing initiatives. This includes but is not limited to, social media, printed menus & materials, store-level marketing campaigns, and training content.
As A Marketing Coordinator, You Will...
Campaign Management:
- Assist in the planning, execution, and optimization of marketing campaigns across various channels including social media, email, and paid advertising
- Contribute to all of Sally’s social media channels, including content creation, scheduling and posting audience engagement and responding to guest inquiries
- Collaborate with the creative team to produce compelling content for different platforms such as blogs, social media, and newsletters
- Be onsite for content creation, marketing events, photo shoots, and marketing meetings.
- Create digital marketing materials including recruitment and retention videos, promotional videos and photography, and social media content, both paid and organic, to grow brand awareness and drive sales
- Assist research in partnership with Operations to analyze customer behavior, purchasing habits, and industry trends
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
- Help organize and manage events, webinars, and trade shows, ensuring all marketing materials and logistics are in place
- Work closely with cross-functional teams including Operations, product development, and guest relations to ensure alignment and consistency in messaging
- Partner with Operations to ensure that all marketing materials are stocked and in good condition.
- Prepare and order in-store signage and paper goods using preset templated materials
Attention To Detail
- Fully understand and embody the Sally’s Apizza culture and the historical evolution of the brand
- Taking responsibility for a thorough and detailed method of working
- Acquiring and applying functional knowledge in videography, photography, content creation, graphic design, and social media
- Understanding of social media, pop culture, and viral trends
- Up-to-date knowledge of social media algorithms and how to create viral content
- Having and using knowledge of systems, situations, procedures, and culture inside the organization to identify potential problems and opportunities, perceiving the impact and the implications of decisions on other components of the organization
- Shaping and expressing ideas and information effectively
- Conducting on-camera interviews
- Upholding generally accepted social and ethical standards in job-related activities and behaviors
Technical
- Strong computer skills (Microsoft Office, Adobe Creative Suite, and common social media platforms)
- General understanding of Google Analytics including targeted ads, ROI data, demographic analysis
- Basic understanding of SEO
- English
- Basic Spanish (preferred but not required)
- A minimum of 2 years of proven success in a digital content creation setting
- Comprehensive understanding of industry and viral trends
- Experience in the restaurant / hospitality industry a bonus
- N/A
- Must be able to work on your feet for up to 10 hours at a time and have the ability to lift to 50 lbs
- Must be available for work on days, nights, weekends, and holidays
- This role requires you to be on-site at locations for at least 3 days a week as well as on-site for all new restaurant openings
- Approximately 10% of your time will be spent traveling overnight to various locations around the country on an assigned project basis
Obsession for Apizza
True passion for the uncompromised quality and tradition of New Haven Apizza. Strive for excellence and bring your personal best to work every day.
Commitment To Our Guests
Demonstrate warmth and care while creating memorable moments of hospitality for all guests.
Strength of Character
Take pride in your job and use your best judgment to do what is right and fair even when no one else is looking. Actively seek to build trust with colleagues and guests.
We Are Hungry
We are a teaching and learning company filled with people who are hungry for knowledge and growth. Our hunger is insatiable, and we crave honest feedback to strengthen our skills and hold each other accountable.
Powered by JazzHR
fesbSws2JI
Salary : $55,000 - $60,000
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