Director of E-Commerce

Description

Director of E-Commerce

DEPARTMENT: Marketing
POSITION TYPE: Full-time
FLSA STATUS: Exempt - Salary
SUPERVISOR: VP of Marketing
SUPERVISORY: Yes
TRAVEL PERCENTAGE: 10%

Position Summary:

The Director of E-Commerce will lead the growth and success of the Salt & Straw e-commerce marketing efforts as well as support driving prospective guests to retail efforts, partnering closely with the rest of the leadership team. In this role, you will provide leadership, communicate strategic direction, and direct the activities of the e-commerce and consumer marketing team. Additionally, you will be responsible for developing the strategy and execution to create a best-in-class consumer experience. This includes customer acquisition, conversion, retention, and customer satisfaction across all consumer touchpoints.

Essential Functions:

Creates marketing plans and provides detailed forecasts and analysis. Lead the development of the overall consumer marketing strategy.

Provide leadership and oversight of the consumer marketing team (Internal and external), guiding and encouraging Team Members to adapt, improve, and achieve their objectives.

Develop and evaluate key performance metrics; provide CEO and senior leadership accurate summaries and analysis of campaigns, results, and forecasts.

Provide strategic guidance, insight, and knowledge about market trends, consumer attitudes, competitors, and the effectiveness of the marketing strategy.

Profitably acquire new customers through digital advertising, search engine marketing (SEM), search engine optimization (SEO), affiliate marketing, display advertising, social media, external partnerships, and other direct marketing programs.

Drive continuous improvement on the site experience, improving conversion rates and customer profitability for the online channels.

Build and manage a best-in-class email and mobile marketing program. Drive both customer acquisition and retention through the transaction and triggered email and mobile flows. Develop and manage the company’s email marketing program to maximize results through segmentation, cadence, offer, and design.

Build and lead reporting and analytics across all channels and own the performance of all relevant KPIs (LTV, CAC, contribution margin, channel CPAs, retention cohorts, customer churn feedback, return rates, etc.).

Determine the optimal resources (internal and external) necessary to manage marketing efforts.

Execute drive to retail marketing campaigns leveraging email and social media.

Be the expert on new, relevant technologies to help drive consumer experience, including but not limited to website optimization and personalization.

Foster continuous improvement; ensure that all marketing activities are efficient, effective, and scalable.

Work with technology resources to develop a consumer marketing database that can be leveraged to provide a best-in-class consumer experience.

Work with technology resources to develop a reporting suite to provide critical metrics to make both tactical and strategic decisions designed to understand customer acquisition costs and lifetime value for all key marketing channels.

Lead all consumer insight initiatives to understand how current and potential consumers are interacting with the Salt & Straw brand and customer experience.

Develop and maintain a regular communication cadence with all levels of the organization.

Keep the executive team apprised of changing policies, competitive developments, and industry/market trends.

Additional Responsibilities:

Other duties as assigned.

Qualifications

Qualifications:
To perform the job successfully, an individual should have the following qualifications:

5-7 years of senior strategic marketing experience in a direct-to-consumer organization with a strong online / e-commerce / digital presence. Experience must include analytics-based decision-making where success is measured in terms of customer growth, website conversion, and superior content.

Results-oriented self-starter with a track record of excellent results in a fast-growth environment. Must be able to substantiate a clear understanding of consumer and media trends and the development of market strategies and campaign outcomes resulting in significant growth of customer/revenue base within a competitive environment.

Creative / innovative thinker; organized /detail-oriented; team player/ solution oriented approach.

Keen understanding of leading-edge e-commerce segmentation methodologies and their respective role in marketing communications.

Forward thinking, marketing/business development-focused individual. Leads all online / e-commerce revenue-generating solutions.

Strong analytical skills, proven ability to consume and understand data, and work with decision, scientists, and analysts to get clear results and analysis.

Exceptional skill in verbal and written communication; must also be an excellent listener.

Proven ability to successfully articulate and address complex business issues and opportunities.

Skilled at promoting collaboration and driving problem resolution across all levels of a business, including the C-suite.

Bachelor's Degree required, MBA a plus.

Knowledge and Critical Skills:

Strong communication skills and the ability to bring our value of hospitality into all interactions with team, customer, and vendor relationships.

Professionalism and skills consistent with the culture of Salt & Straw and our customers and teams.

The ability to develop marketing programs and promotions that stay true to brand guidelines, drives results, and evolves to maintain industry-leading relevancy.

Ability to gain insights and intentions from external trends, R&D, founders, and partners to accurately reflect in marketing efforts.

The ability to be a positive and cooperative team player and to serve others with understanding, respect, and care.

The ability to appropriately communicate priorities and workflow.

Self-directed with the ability to organize, prioritize, and own multiple tasks while meeting and/or exceeding deadlines; high attention to detail and accuracy.

Strong active listening, and written communication skills; fluent in social media channels.

Ability to project manage; take ownership of completion of tasks; consistent follow up and follow through within marketing team.

Fluency in English.

Physical Demands:
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to talk or hear.

Frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms.

Occasionally required to climb or balance and stoop, kneel, crouch, or crawl; lift and/or move up to 50 pounds.

Specific vision abilities required by this job include close vision, color vision, peripheral vision and ability to adjust focus.

Work Environment:
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in a standard office environment with a temperature-controlled climate, overhead lighting, and moderate noise levels.

Periodic visits to shop locations during hours of operation.

 

Salt and Straw Values
Create The Unbelievable
Show Up Generously
Act With Thoughtful Curiosity
Share Human Kindness
Make It Count

We can't wait to meet you!

Salt & Straw is proud to be an equal-opportunity employer of all qualified individuals. We will consider all people - minorities, women, veterans, and individuals with disabilities no matter their sexual orientation or gender identity. Salt & Straw will consider giving opportunities to qualified individuals with criminal histories when it aligns with federal, state, and local statutes.