Shopper Marketing - Demand Generation

Résumé du poste

For decades, Samsung has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology. We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what’s possible, and constantly innovate.

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone. Together we make the impossible possible. Because at Samsung, we Own the Unknown.

Are you ready to #OwnTheUnknown? Join us.

Rôle et Responsabilités

The purpose of this position is to manage Samsung shopper marketing efforts executed with our retail channel partners in the Audio and Memory product categories in order to drive conversion. 

Responsibilities include plans and executions for branded shopper in-store merchandising experiences and online retail experiences.  There is a heavy focus on insight based asset and creative development as well as measurement for the effectiveness of these materials.  The planning and implementation of in-store point of purchase materials, video content, promotions, online ads and other retail marketing materials are the primary focus of this role. 

Specific responsibilities include:

• Audio /Memory/ Other Retail Graphics & POP- Develop insight led shopper experiences at retail that drive conversion.  Work cross functionally with team member(s) to deliver POP, graphics, compelling product demonstrations, and other materials that inspire shoppers to purchase.  Materials need to be tailored to specific retailers’ shopping needs aligned with company goals.  It is expected that this role will also be responsible for the measurements of Samsung’s effectiveness with shoppers in these categories. 
• Audio /Memory/ Other Category and Feature Messaging- Creates and executes category and feature product messaging.   
• Memory/DAV/ Other Retail Demo Content- Develop the plans, innovations, localization, and customization of demo video, demo audio and online video content for the purposes of converting shoppers into buyers.  
• Audio /Memory/ Other Shop In Shop – Oversee plans and go to market executions for shop in shop retail display experiences.  Manage the changes and improvements.   
• Audio /Memory/ Other POP & Promotions – Oversee POP and promotional timelines, individual campaigns, uncover new ways to promote offers and timely deliver assets to retailers.
• Other Ad Hoc Projects – Work with team members and cross functionally as needed on other marketing projects.

Skills and Qualifications

• 6+ years marketing experience with a strong background in guiding and shaping creative and the execution there of. 
• Online marketing understanding and experience required. 
• Retail, channel and or trade marketing experience preferred.  This role is focused on shopper conversion and all manner of marketing to make that happen. 
• Exceptional Power Point skills, proficient in all other MS Office products
• Organized, exceptional project management skills, and ability to manage multiple projects are required
• Bachelor’s Degree required, MBA a preferred but not required

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