Position Summary
Making the future is everyday life at Samsung. We’re seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset – better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.
Position Summary
This role will report directly to MX Channel Marketing, Integration team. As the Channel Marketing CRM Manager, you are instrumental in maximizing performance within Partner-led CRM efforts. You’ll work back with the Wireless Carrier and National Retail teams on building a holistic CRM Channel strategy as well as coordinate with key internal Samsung stakeholders within MX Marketing, Samsung.com, and cross LOB ecommerce team. In addition to daily CRM operations management, the Manager will assist in planning and implementing strategies to achieve key business objectives, track Partner CRM schedules and monitor KPIs in order to achieve excellence in demand generation program execution.
Role and Responsibilities
Define consistent Campaign Targets across all Partner-led CRM programs; work with MX Marketing to help define the target audience for individual campaigns designed to drive traffic to the Wireless Carriers, Retail partners, and Samsung.com. Align with our Data Science and agency teams to build target lists, acquire new contacts, and ensure optimum usage of internal database and external list sources.
CRM Governance: Participate in CRM Governance Council for planning and coordination across Samsung’s lines of business. Ensure compliance with all guidelines and when appropriate provide briefs and analysis for Council review.
Campaign Planning: Work closely with Carrier and National Retail Account teams to ensure marketing campaigns are aligned with each team’s sales objectives and also ladder into to the larger MX Channel Marketing principles. Build campaign tools and resources that account teams can easily leverage with Carrier and National Retail teams including launch playbooks.
Assist in building acquisition and retention campaigns with our Customer Channel teams based upon product and overall marketing priorities.
Work with Product, Marketing Managers and our creative agency to help identify assets (images, messaging and comparative specifications) that map to target.
Reporting: Work back with Customer Channel teams to analyze performance results and optimize campaigns based upon a test and learn strategy. Develop baseline measurement documents to standardize this process across all partner CRM plans. Streamline results and reporting for leadership updates across key sales timeframes.
Be a resource to Customer Channel teams by creating sell-in material to better operationalize CRM best practices and audience targeting. Ahead of product launches, communicate CRM Playbooks to assist teams with Go-To-Market planning guidance.
Assist in working and managing external creative agencies and vendors when necessary.
Work alongside the MX Marketing CRM counterpart: Manage both new sales and nurture campaigns to reach target audience and meet defined metrics.
Key Competencies:
Creative Problem Solving
- Ability to understand complex ideas and problems in a fast-paced environment
- Ability to design data-driven technology solutions to create actionable information to answer business questions
- Strong ability to identify, communicate, and advocate for solutions at both high and granular levels
- Superior attention to detail, accuracy, and scope
- Innovation mind set and intellectual curiosity
Acumen & Communication
- Strong ability to manage, prioritize, and communicate within a team
- High degree of self-advocacy, motivation, and development
- Highest level of professionalism and business acumen
Partnership & Collaborative Success
- Appetite to partner with other stakeholders in the firm to drive objectives to delivery
- Strong interpersonal skills to identify and resolve conflict to mitigate roadblocks
- Ability to defend the team’s interest and priorities, while putting the Company first
Technical Skills
- Proficient in Excel, PowerPoint and Tableau.
- High ability to develop an analysis, interpretation, and presentation
- Able to learn new systems quickly and maximize potential of available tools
- Fundamental understanding of demand gen platforms
Skills and Qualifications
- Bachelor’s degree in marketing relevant field; MBA preferred.
- 6 years’ experience with minimum 3 years in a similar role
- Independent worker with excellent organizational and project management skills
- Must have effective communication skills (verbal, written and presentation)
- Strong presence with the ability to interact with Senior Leadership
- Ability to coordinate processes and work as part of multiple teams across a large organization
- An ability to manage personal workload and agenda independently but in alignment with the priorities of the business unit
- Familiarity with large scale data and querying ability is preferred
Physical/Mental Demands and Working Conditions
- The position requires the ability to perform the essential duties and responsibilities in the following environment:
- Work is generally performed in an office environment.
- Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time.
- The movement and transportation of equipment, most of the time under 25 pounds.
- Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress.
- Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas.
- Frequently works additional hours beyond normal schedule.
- Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company’s competitive position.
Necessary Skills & Attributes:
- Develop and maintain excellent working relationships with all assigned levels within and outside the company.
- Plan, organize, and prioritize multiple assignments and projects.
- Review detailed product development, marketing documents and media materials as needed.
- Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
- Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
- The ability to develop tasks and work assignments, based on sometime vaguely defined objectives.
Behavioral & Leadership Competencies
- EXCELLENCE
Drives action with humility, EQ, and an unwavering passion for performance and results
- CHANGE
Embodies and encourages intelligent creativity
- CO PROSPERITY
Navigates highly matrixed and complex organizations successfully as part of a team
- PEOPLE
Builds and develops best-in-class teams built on trust, accountability and mutual respect for each other and the organization
- INTEGRITY
Inspires trust, confidence, and consensus across the organization by fostering relationships
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