Associate Director, Programmatic Media

Sapient Corporation
New York, NY Full Time
POSTED ON 5/20/2024
Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

This person plays a lead role on strategy development and manages staff and workflow to deliver flawless work while mentoring junior team members to provide ongoing feedback and teaching opportunities. This individual also continually evaluates and improves upon media processes and opportunities, has strong client relationship skills, and has demonstrated emerging internal and external (agency partner) collaboration skills.

What you'll do:

  • Inventory and New Channel Strategy
  • Meet with, vet inventory, and advance channel partners
  • Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
  • Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
  • Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
  • Troubleshoot supply issues on all pre-production and live campaigns
  • Oversee supply and new channel QA process
  • Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
  • Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team
  • Be an in-house expert on how Data and Programmatic advertising can provide ROI for clients
  • Manage data strategy for clients communicating strategies/recommendations to clients using a consultative approach
  • Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
  • Guide and drive use of audience data to impact media strategies for client account(s) based on overall objective
Qualifications
  • 7 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms
  • Deep understanding of programmatic planning, buying, and ad tech vendors
  • Hands on keyboard experience utilizing Yahoo DSP, DV360, The Trade Desk, and/or Amazon DSP
  • Strong negotiation ability
  • Proficiency in Microsoft Office solutions, specifically Excel
  • Analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project and time management skills
  • A desire to collaborate and contribute to a team
Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000 - $144,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Company anticipates the application deadline for this job posting will end 6/12/2024.


Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at 1-617-621-0200.

 

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