Internal Communications & Employment Brand Manager

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The Internal Communications & Employment Brand Manager is responsible for developing and executing Internal Communication and Employment Brand strategies, in addition to supporting Enterprise Change Management initiatives.

Responsibilities

Internal Communications:

• Develop and implement internal communication strategies that align with the company's objectives and enhance employee engagement.
• Manage & optimize current communication channels as well as identify new methods to effectively reach and engage all team members.
• Create compelling content for internal communications, including newsletters, emails, intranet posts, videos, and presentations.

Employment Branding & Marketing:

• Develop and implement initiatives to enhance team member engagement.
• Develop and implement initiatives to attract, engage, and retain top talent, aligning with our employment brand.
• Foster a positive workplace culture that emphasizes employee engagement, diversity, equity, and inclusion.
• Develop strategy to maximize Sazerac.com, and employer branded social media platforms.

Change Management:

• Lead organizational change initiatives and support transitions.
• Develop and implement change management strategies to drive successful transformations.

Team Leadership:

• Lead and manage the team, providing guidance, coaching, and support to ensure they meet their goals and objectives.
• Foster a culture of collaboration, innovation, and excellence within the team.

Data Analytics & Reporting:

• Utilize data and analytics to track metrics, assess program effectiveness of, and make data-driven decisions to improve outcomes.
• Track key performance indicators (KPIs) and metrics to measure the effectiveness and efficiency of the team.
• Manage the budget for the function, including expenses related to communications, branding, software licenses, agency fees, and staff salaries.

Culture Development:

• Develop, deploy, and manage company listening strategy, creating a consistent loop of team member feedback.
• Launch & manage the employee engagement survey, creating the strategic direction for pulse surveys, and expanding strategy to capture consistent real-time team member engagement data.
• Foster relationships with current team members to gather testimonials and success stories that reinforce our employment brand.

Qualifications/Requirements

• Bachelor's Degree; business, marketing, human resources, or communications-related degree preferred.
• Minimum 5 years of direct, relevant experience
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels of the organization.
• Excellent written communications skills, ideally internal and/or copywriting and editing experience; ability to provide writing portfolio.
• Must be reliable, self-directed, and demonstrate the ability to communicate with a wide range of audiences.
• Experience with developing/planning communications strategies, including social media and employee engagement strategies.
• Experienced in using Google Analytics and other analytical tools to develop and enhance social messaging, as well as Facebook Business Manager and LinkedIn Ad Manager
• Ability to manage multiple projects at one time.
• Proven track record of successfully managing and implementing change initiatives in complex organizational environments.
• Experience in project management and knowledge of change management tools and methodologies.
• Strong analytical skills, with the ability to assess complex situations, identify challenges, and develop practical solutions.