Digital & Social Media Marketing Manager

SUMMARY

The Digital & Social Media Marketing Manager is an individual contributor who will support and manage our website, digital marketing (including SEO), and social media efforts. They will work with the Chief Brand Officer to proactively identify areas for site and campaign optimization. This is a highly cross-functional role, supporting a diverse set of initiatives, which will enable you to collaborate with all levels and groups across the organization, while also being hands-on.  This position is part of a team that owns Brand, Communications, Marketing, and Community Engagement Initiatives.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

·         Education and/or Experience: Bachelor’s degree in marketing or business administration or closely related fields of study, minimum of seven years experience in marketing with a focus in digital channels

·         Certificates, Licenses, Registrations: None Required

·         Geographical Location: This position may be eligible for a flexible work arrangement. Individuals working in this position must be located within the state of California.  

ESSENTIAL FUNCTIONS

·         Support a strong and consistent brand identity across all digital channels.

·         Support digital strategy with execution across website, social media, email, and digital media channels including SEO.

·         Supports the development of the company’s new website and manages the day-to-day updates post-launch, ensuring alignment with business strategies and cross-functional team communication objectives.

·         Works with digital agency to develop content (both copy and images) that are aligned with brand strategy and business objectives.

·         Implements digital marketing campaigns, ensuring alignment with brand identity and integration with traditional media marketing channels.

·         Works with the Chief Brand Officer and agency to understand metrics and track, measure, and report on campaign performance. Optimizes performance, identifying opportunities for campaign optimization and reinvestment of digital media.

·         Provides ongoing reporting of digital marketing campaign performance.

·         Collaborate with internal teams (Lending, Learning & Development, Operations, IT, Finance, Payments) to implement and execute digital initiatives to drive engagement, growth, or retention.

·         Support end-to-end content production, working with external design resources to deliver content.  Drive high-quality creation of content for the website, social, and email marketing campaigns.

·         Review, write, and edit digital content for typographical, brand tone and voice, and graphic consistency – e.g., site content, SEO keywords, and ad messaging, digital banner content, social posts.

·         Maintain working knowledge of regulatory compliance related to member services and financial services areas.

·         Ensure that County Federal’s brand and professional reputation is maintained across digital platforms.

·         Resolve questions, requests, and problems courteously and within given timeline.

·         Provide project management support to ensure deadlines are met and perform other related duties as requested or assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

·         Expertise in digital and direct marketing channels.

·         Strong knowledge of how to use online analytical tools (Google Analytics, FB reporting, etc)

·         Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings and weekends.

·         Critical thinking skills, pro-active problem solving, and a roll-up-your-sleeves can-do positive attitude.

·         Must have excellent organization skills and attention to detail.

·         Ability to deal with ambiguity and incomplete information.

·         Ability to work effectively on multiple tasks, prioritize based on based on business impact, and meet deadlines while producing high-quality work.

·         Ability to pivot and change course quickly, taking the lead to course correct.

·         Ability to build relationships and work effectively across departments and levels with people from all walks of life.

·         Effective communication skills, both written and verbal across levels of the organization.

·         Experience using Microsoft Office – PowerPoint, Excel, Word, Adobe Acrobat, and other marketing software applications.

·         Experience with Canva, email marketing software is preferred.

·         Ability to provide high-level copywriting, when needed.

·         Hungry: Passionate about the business. Always looking for more. More to do. More to learn. More responsibility to take on. Self-motivated and diligent. Constantly thinking about the next step and the next opportunity.

·         Humble: Lacks excessive ego or concerns about status. Quick to point out the contributions of others and slow to seek attention for self.  Shares credit emphasizes team over self and defines success collectively rather than individually.

·         Works Intelligently: Have common sense about people. Tend to know what is happening in a group situation and how to deal with others in the most effective way. Demonstrates good judgment and intuition around the subtleties of group dynamics and the impact of their words and actions.

PHYSICAL REQUIREMENTS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the position’s essential functions.

·         Full-time hours required, with additional work hours as necessary to accomplish objectives, goals, and projects.

·         Occasionally lift and/or move up to ten pounds.

EEO STATEMENT

SCCFCU encourages diverse applicants to apply for all positions.  SCCFCU does not discriminate in employment opportunities or practices on the basis of race, color, religion, creed, sex, familial status, marital status or domestic partner status, national origin, age, disability, marital status, pregnancy, childbirth, breastfeeding or related condition, ancestry, medical condition including genetic characteristics, veteran or military status, sexual orientation, gender identify, gender expression, any persons holding an undocumented “AB 60” driver’s license, or any other characteristic protected by law. This provision also includes the perception that anyone has any of the above characteristics or is associated with a person who has or is perceived as having any one of these characteristics. Discrimination based on any of these protected classifications is unlawful and is a violation of company policy. The Company makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.  Santa Clara County Federal Credit Union reserves the right to revise or change job duties and responsibilities as the need arises.