E-Commerce Media Buyer

Scentiment is a leading player in the direct to consumer fragrance industry, we are on a mission to democratize luxury fragrances for the masses. With a commitment to delivering exceptional customer experiences, we have established ourselves as a trusted brand known for quality and reliability. As we continue to grow and expand our operations, we are seeking a highly skilled Media Buyer to help us manage our spend across all social and web platforms.

To ensure success as a media buyer, you should understand marketing principles well with a strong ability to analyze data / trends.

Media Buyer Responsibilities:

• You will be responsible for analyzing campaign performance, refining strategies for better outcomes, helping to develop new viral ads, and judiciously managing our advertising budget
• Stay abreast of emerging trends in the digital advertising and social media marketing sphere, identifying and capitalizing on new opportunities
• Your goal in this role is to grow our new customer base while maintaining an acceptable CAC
• Creative – You love strategizing, developing, and implementing new ad creatives and campaigns
• Funnel Optimization – You love keeping close track of how the sale funnel works overall and focus your efforts on moving the 1-2 numbers that need your attention that week
• You’re comfortable digging into the data and drawing conclusions on what needs to be adjusted to improve performance
• Ad Buying – optimize audience sets, copy, creative and ad campaigns to hit CPM and CPC targets
• You will also be responsible for reporting on a handful of KPIs, including, but not limited to, the number of new customers per month via digital ad campaigns, CPM, CPL, and ROAS

Media Buyer Experience Required:

• Minimum 2 years of experience as a media buyer and social media marketer, preferably in the e-commerce industry
• Proficiency in digital ad platforms including Meta Ads, Google Ads, Amazon PPC, YouTube Ads, TikTok Ads, and more
• Solid understanding of social media marketing strategies and performance metrics
• Ability to develop engaging content for a variety of social media platforms
• Proficient with Excel and other data analysis tools
• Excellent written and verbal communication skills
• Strong attention to detail and the ability to manage multiple projects simultaneously
• Demonstrated experience working within a budget and achieving ROI targets

If you are a detail-oriented individual with a passion for advertising and digital marketing, we would love to hear from you. Join our team as a Media Buyer and help us get beautiful fragrances to everyone in the world!