Job Posting for Director of Marketing at Seagate Development Group

Seagate Development Group is looking to expand its team of talented professionals. Our culture is a by-product of bringing together forward-thinking, problem solving, passionate people and creating some of the best-in-class developments in South Florida.

Seagate Development Group companies:

Seagate Residential – develops and builds one-of-a-kind custom homes and world-class communities, conducts remodels of any scope and size, and manages luxury condos and estate homes. Everything we do is applied with concierge levels of service, all for our sophisticated, discerning clients in Southwest Florida and beyond.

Seagate Commercial – designs and builds Class-A, state-of-the-art facilities for businesses looking to relocate or expand to our marketplace. We also conduct tenant improvement projects of any scope and size for the building owners whom we represent – all while changing the landscape of Southwest Florida.

Seagate Asset and Property Management – provides financial and accounting services to keep building owners’ biggest commodities in order, so that they can focus on other priorities. We also simultaneously offer a wide variety of facility, maintenance as well as vendor coordination services for anything from plumbing to HVAC and everything in between.

Theory Design – provides innovative, luxury interior design services for first-class residential, commercial and hospitality properties. We work directly with high-end builders, architects, landscape architects and others to deliver holistic products that capitalize on location, infrastructure and other characteristics.

Earth Tech Enterprises – utilizes the latest technology to reshape the landscape of Florida for future communities. Our services include mining, aggregate processing, land development, lake bank restoration, beach and shoreline projects, environmental services, and marine services.

OVERVIEW
The Director of Marketing is responsible for the overall strategy, development, and execution of internal marketing initiatives across all channels to support growth and achieve goals across the Seagate Development Group of companies. The ideal candidate has real estate experience, along with managing and executing overarching brand strategy, understands luxury brands, as well as complex, multi-channel marketing campaigns while managing and inspiring an internal team. He/she will be comfortable with performing day-to-day marketing activities, as well as implementing long-term strategy, with the ability to build and adapt to changing needs.
KEY RESPONSIBILITIES

Provide holistic management of the overarching brand strategy, standards and positioning ensuring consistent execution across internal and external communications.
Guide the ongoing evolution of brand and community impact with a heavy focus on increasing awareness, community engagement, brand alignment/consistency, while maintaining a clear strategy for driving customers to engage with the various Seagate company brands via digital channels and onsite locations.
Oversee the execution of in-house marketing activities from start to finish while collaborating with key stakeholders and outside partners, including but not limited to: collateral, signage, onboarding, brochures, website, social media, digital media, PR, and events.
Direct and mentor the internal marketing team, fostering a collaborative and high-performance culture.
Create and measure key business KPIs to support overall company goals; develop and execute recommendations to refine strategies and optimize performance.
Manage key agency relationships and timelines to ensure execution of all marketing initiatives.
Understands and participates in defining media strategy, building a full-funnel approach to audience growth and customer base.
Leverage reporting and analysis to understand performance that drives the strategic direction and optimization of campaigns.
Oversee the annual marketing budget.
Identify opportunities to support the various Seagate brands.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Embrace additional tasks as necessary to support Seagate's dynamic needs.

QUALIFICATIONS

Bachelor’s degree in Marketing or related field.
Over 10 years of experience in marketing, with a preference for backgrounds in construction, real estate and luxury brands.
Comprehensive understanding of marketing strategy, KPIs, processes, and team development.
A record of crafting and delivering marketing plans and campaigns across multiple channels.
Ability to work autonomously to lead the overall brand and marketing strategy.
Leadership experience managing a team with demonstrated ability to positively influence within a fast-paced, growth environment.
Demonstrated experience in creating and directing brand strategy.
Experience with paid media, marketing automation, and CRM tools.
Strategic, analytical, and creative thinker.
Excellent communication skills and strong executive presence in front of leadership, customers, employees, vendors, and potential partners.
Strong project management skills with ability to manage multiple tasks/projects at one time, think critically, and adapt quickly in a flexible environment.
Entrepreneurial spirit / self-starter with strong initiative, ownership, and accountability for business outcomes
Proactively seeks out knowledge and opportunities for personal and professional growth.

BENEFITS

Medical, Dental, Disability and Life Insurance – Effective Immediately
401(k) Matching – After 90 Days
Two Weeks of Paid Vacation
Five Paid Personal Days
Eight Paid Holidays
Cell Phone Reimbursement

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Director of Marketing

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