What are the responsibilities and job description for the Marketing Communications Specialist position at SecZetta?
SecZetta is currently searching for a Marketing Communications expert (either remote or partialy remote in the Boston/Providence area) who is driven by a shared passion for cybersecurity and understanding of how to help our customers succeed in this rapidly evolving industry. The Marketing Communications Specialist’s primary responsibility is to grow industry awareness and drive product consideration.
In this role you will
Build Awareness with Target Decision Makers & Influencers
- Develop value-based messaging and establish industry leadership through media presence including blogs, industry publications, industry conferences, corporate publications, and social media.
- Utilize SecZetta thought leaders to create diversified content around industry best practices/education.
Develop and Promote Content and Activities to Drive Product Consideration
- Tell a compelling solutions story that engages our sales force, captures new customer interest, and drives consideration using a diversified demand generation strategy.
- Support Priority 1 initiatives with comprehensive sales/marketing tools, including web content, thought leadership and product materials, digital advertising, and events.
- Ensure product launches are properly supported with both internal and external content, activities, and promotions.
Advance Target Personas to Purchase Decisions
- Create Buyers Journey to align content development and activities to sales funnel.
- Measure marketing activities and content effectiveness and calibrate for future campaign development.
Traits we believe make a strong candidate
- A thorough understanding of the cybersecurity (IAM a bonus) buyers, their behavior, and channels of communication to reach and influence them.
- Ability to work collaboratively across business units, sales, and marketing.
- A general understanding of the lines of business, their behavior, and organizational pushback to adopting new security software is a bonus.
Your success will be measured by
- Ability to thrive in a fast-paced, collaborative, creative, results-driven environment.
- Strong interpersonal, communication, and influencing skills;
- Dedication and accountability to achieving results and a desire for continued success.
- Being innovative in developing messaging that connects customer business needs to technology solutions.
What We Offer
Our compensation package goes above and beyond just a paycheck. Whether you’re looking to build your career, improve your health, or protect your wealth, we offer generous benefits to help you achieve your goals.
- Very Competitive total compensation plans.
- A 401(K) plan to help you plan for your future with an impressive employer match that’s all yours- no vesting!
- Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy.
- A progressive PTO policy that empowers our employees to take the time they need to recharge!
At SecZetta we are committed to providing equal opportunity to all employees and applicants. Our policy is to recruit, hire, train, and reward employees for their individual abilities, achievements and experience without regard to race, color, religion, sexual orientation, age, national origin, disability, marital or military status.