Creative Services Manager (Hybrid)

At Selective, we don't just insure uniquely, we employ uniqueness.

Our Business

Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2023 and certification as a Great Place to Work® in 2023.

Working at Selective

At Selective, we don't just insure uniquely – we employ uniqueness. Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.

Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and paid time off plans. Additional details about our total rewards package will be provided during the recruiting process.

Job Summary

Here’s a unique opportunity to help drive Selective’s Creative Services strategy and help our customers and agents understand what it means to Be Uniquely Insured. Reporting directly to the Senior Marketing Manager, you’ll harness your visual design and brand expertise to create marketing solutions that deliver business impact. Partnering with outside vendors, you will support the organization’s creative resource needs at scale, engaging our customers, agents, and prospects. The Creative Services Manager will evolve the Selective brand to remain current with industry trends while maintaining brand guidelines and steering organization-wide compliance. Connecting across the organization, you will effectively communicate the brand vision and goals while leveraging Selective’s brand voice to help create and review content, including executive summaries.

Job Responsibilities 

• Manage and support the evolution of Selective’s visual brand, including maintaining visual brand guidelines to be leveraged internally and with external partners.
• Utilize own design capabilities to deliver timely, high-quality output for key business partners.
• Work with external partners in the creation, design, and layout of marketing materials for use in a variety of digital and print mediums requiring a creative graphic treatment and delivery of Selective’s brand.
• Manage graphic media from content creation to implementation in support of Selective’s brand.
• Evaluate the graphic media landscape for innovative/new design standards and techniques to determine the viability for the Selective brand.
• Identify and partner with external partners in delivery of marketing assets including electronic material, presentations, digital communications, video, and more.
• Work to ensure area is seen as a true business partner with other business areas throughout the company.
• Leverage Selective’s brand voice, develop and edit marketing content in collaboration with the content team.
• Compose executive summaries and updates of Marketing, Experience, Innovation and Strategy initiatives to be shared with leaderships teams and, where appropriate, the broader organization.
• Manage external design vendors and platforms, ensure efficient utilization of budget, advance our design capabilities, and deliver quality output.

Job Qualifications & Education

• Bachelors Degree in Business, Design or related field preferred
• 6 years working in a design or creative services role on either the agency or corporate side.
• Insurance industry experience a plus.
  
• Expert knowledge of design theory and execution.
• Must be able to manage outsourced firms, vendors, and other high-value providers in a seamless way that best supports Selective’s business unit success.
• Proven understanding of graphic design software including the Adobe Creative Suite.
• Works well in a team environment while identifying where and when collaboration is best suited.
• Ability to balance multiple different projects for different client groups and ensure timely delivery aligned with service levels.
• Stay abreast of industry/design trends specific to design technology and execution.

The expected starting salary range for this role is $116,000 - $167,000.  The actual base salary is based on geographic location, and the range is representative of salaries for this role throughout Selective's footprint. Additional considerations include relevant education, qualifications, experience, skills, performance, and business needs.

Selective is an Equal Employment Opportunity employer.  That means we respect and value every individual’s unique opinions, beliefs, abilities, and perspectives. We are committed to promoting a welcoming culture that celebrates diverse talent, individual identity, different points of view and experiences – and empowers employees to contribute new ideas that support our continued and growing success. Building a highly engaged team is one of our core strategic imperatives, which we believe is enhanced by diversity, equity, and inclusion. We expect and encourage all employees and all of our business partners to embrace, practice, and monitor the attitudes, values, and goals of acceptance; address biases; and foster diversity of viewpoints and opinions.

Selective maintains a drug-free workplace.

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