What are the responsibilities and job description for the Social Media Manager position at Seniorlink, Inc.?
Position Summary::
About Us::
For more information, please visit www.Seniorlink.com.
DISCLAIMER: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Seniorlink strives to create experiences that are accessible and welcoming to everyone, including making www.seniorlink.com and the careers site accessible to any and all users. If you would like to contact us regarding the company’s diversity, equity and inclusion initiatives, inquire about a specific accessibility need or the accessibility of our website, or if you need assistance completing an application process, please contact People & Culture at 866-797-2333.
Reporting to the Vice President, Content & Creative, the Social Media Manager will build our social media channels into empowering communities that support and engage family caregivers and their advocates around the nation. In this role, you will develop a social channel strategy for Seniorlink that goes beyond surface engagement to establish community, connection and trust. Building upon our 7,000 member Caregiver Nation Facebook group, you will develop a community that connects and emboldens the millions of caregivers across the U.S., and helps Seniorlink in discovering customer insights about their needs, wants and journeys. You also will formulate a broader social media strategy to strengthen the reputation of caregivers, showcasing their value not just to their families but to our health system and healthcare budgets overall. You will consider a range of opportunities to expand the presence of Seniorlink, which might include employee advocacy, thought leadership, and more. The strategies and content calendars you develop will show a clear understanding of our audience needs, company’s value and how audiences engage differently across channels. Working with teams across the organization, you will find stories and create social engagement around caregivers and the vital work that they do.
What You Will Do::
- Develop social media strategy that builds an enriching, connective community for caregivers across the nation
- Build a strategy to better showcase Seniorlink’s thought leadership and culture
- Leverage social channels, including our Caregiver Nation Facebook community, to gain customer insights on how to better support people in their caregiving journey
- Continually build your understanding of how other organizations are communicating with and supporting family caregivers on social channels, and identify the differentiators of our platform and social communities within that ecosphere
- Connect with national and state-specific teams to collect and develop content that speaks to our various personas with empathy and passion
- Develop campaigns that increase engagement on key social channels
- Interact with comments and continually update our playbook on how to build confidence and spur engagement across channels
- Partner with the creative team and agency partners in development, monitoring and evaluation of social ads
- Develop easy-to-understand monthly reports that outline growth, gaps and key learnings
- Perform other duties and special projects as assigned
- Proven work experience as a social media manager who builds engagement and generates results, preferably 7 years of hands-on experience related to social media
- Strong understanding of both social media and marketing strategy, including how to identify and communicate to key audiences to improve engagement
- Excellent communication, writing and organizational skills
- Ability to manage and prioritize multiple projects, meeting deadlines in a fast-paced environment
- Ability to work both independently and collaboratively in a fast-paced environment; ability to guide, develop, and motivate team members
- HubSpot or other social media management platform experience is a plus
About Us::
Seniorlink is a tech-enabled care management company dedicated to supporting family caregivers who help to keep care at home. Seniorlink combines Vela, the company’s proprietary care collaboration app, with evidence-based clinical protocols and the human touch of dedicated care teams that work in partnership with family caregivers. Seniorlink's care management solutions lead to improved outcomes, cost savings and improved consumer engagement and satisfaction for health plans and providers.
For more information, please visit www.Seniorlink.com.
Seniorlink is an Equal Opportunity Employer*
DISCLAIMER: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Seniorlink supports families with diverse backgrounds and as an equal opportunity employer, we seek employees who reflect the diverse population we serve. Seniorlink complies with all applicable laws concerning hiring and employment practices and is firmly committed to fostering and maintaining a workplace free from discrimination. We pledge to hire, train, and promote our employees without regard to race, religion, gender, gender identity, genetic information, age, national origin, sexual orientation, disability, veteran status, or any other category protected by applicable law.
Seniorlink strives to create experiences that are accessible and welcoming to everyone, including making www.seniorlink.com and the careers site accessible to any and all users. If you would like to contact us regarding the company’s diversity, equity and inclusion initiatives, inquire about a specific accessibility need or the accessibility of our website, or if you need assistance completing an application process, please contact People & Culture at 866-797-2333.
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