Job Posting for Digital Copywriter at Serenity Healthcare
Digital Copywriter
Location: Fort Worth, TX *Onsite*
Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130 % year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Digital Copywriter to join our dynamic marketing team.
The Digital Copywriter will play a pivotal role in our expansion by executing compelling email & SMS campaigns, assisting with rebranding efforts, and collaborating with internal team members across brand, paid media, SEO, and social media.
Key Responsibilities:
Craft engaging and SEO-optimized content for digital platforms, including website pages, blog posts, and social media.
Collaborate with the marketing and SEO teams to ensure content aligns with overall marketing strategies and search engine best practices.
Develop compelling copy that is strategically optimized for search engines, enhancing organic visibility and driving website traffic.
Edit and refine content for clarity, coherence, and brand consistency.
Support the brand team by creating impactful copy for print collateral, such as brochures, flyers, and promotional materials.
Regularly update and optimize website content to ensure accuracy, relevance, and alignment with SEO goals.
Develop shareable and engaging copy for social media platforms, tailoring messaging to resonate with the target audience.
Contribute to the development of compelling email copy for marketing campaigns, newsletters, and customer communications.
Provide copywriting support for various marketing and sales initiatives, ensuring consistent messaging across channels.
Key Qualifications:
Proven track record in digital copywriting, demonstrating the ability to create engaging and effective content for various channels.
In-depth understanding of SEO principles and experience in crafting content that aligns with search engine best practices.
Knowledge of keyword research, on-page optimization, and other SEO techniques to enhance content visibility and performance.
Ability to leverage AI tools to help ideate and optimize content at scale.
Experience creating content for a diverse set of digital channels, including websites, social media platforms, and email campaigns.
Experience in crafting impactful copy for print collateral, such as brochures, flyers, and promotional materials.
Familiarity and experience with website content management tools such as Wordpress with the ability to create and publish pages as needed.
Proven ability to create engaging and shareable copy for various social media platforms.
Experience implementing data-driven adjustments to enhance content effectiveness and achieve marketing objectives.
Benefits:
Medical, Dental, and Vision Insurance (Serenity covers 90% of your insurance premium)
PTO Major Holidays Off
Career Advancement
Salary.com Estimation for Digital Copywriter in Fort Worth, TX
$67,408 to $84,341
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