What are the responsibilities and job description for the Trade Development Director Atlantic Div. - Des Moines, IA position at SGWS?
Job Description
Overview
Serve as the primary liaison between the local market and designated suppliers
in generating supplier program activations that deliver exceptional results; develop strategic direction for priorities of subordinate Trade Development Managers in order to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Duties and Responsibilities
- Maintain constant communication modes between Division field sales team and supplier marketing (brand & local)
- Implement and drive company-wide sales strategies to achieve sales goals
- Plan, execute, and evaluate sales, promotion, and marketing programs
- Lead and direct the Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
- Direct the design, planning and implementation of new and existing marketing initiatives that align with supplier goals
- Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
- Ensure brand pricing and gross profit is aligned to strategy by channel
- Assist Commercial Finance team in the management of funds and banks as related to local marketing and brand planning
- Utilize various available analytic tools to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
- Ensure all business intelligence program tracking is accurate, timely and aligns with regional and individual state reporting
- Develop and enhance relationships with the trade through participation in food/wine/industry related events
- Survey retail outlets monthly to determine and track competing brands and wholesalers
- Attract, retain, and motivate team in order to maintain an engaging work environment and ensuring sound policies and procedures adhered to
- Perform other job related duties as assigned
Qualifications
Minimum Qualifications
- Bachelor’s Degree in related field; or an equivalent combination of education and experience
- 7 years of relevant experience
- Able to obtain and meet industry licensing requirements as needed
- Must possess a valid driver license and secure and maintain auto-liability insurance in accordance with state laws
Preferred Qualifications
- MA/MBA in a related field
- Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email and specialized business applications software
- Previous beverage supplier programming and price structure experience
- Prior budgetary and fiscal oversight/management responsibilities
- Good knowledge of Commercial Finance and Pricing practices
- Presentation skills necessary to effectively communicate, update, persuade, and/or facilitate discussions with all level of management
- Interpersonal skills necessary to lead a team and establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
- Knowledge of applicable state regulations and adult beverage market dynamics
- Demonstrated ability to inspire, coach, and lead colleagues and direct reports by example in an intense and fast-paced business environment
- Must require little direction or supervision; goal-oriented, focused, and assertive
- Adaptable and able to assist a variety of internal customer groups and varying personality types
- Ability to manage multiple projects/priorities on tight deadlines and maintain high level of quality output
- Strong analytical, leadership and verbal/written communication skills
- Ability to understand and manage budgets, profitability, and expenses
- Overnight travel as required
Physical Demands
- Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
- Physical demands with activity or condition may include occasional to rare amount of time include walking, bending, reaching, standing, and stooping
- May require occasional lifting/lowering, pushing, carrying, or pulling up to 20 lbs
- Critical nature of this job may require extended hours, overtime and weekends
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